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Latest Screenvision Stories

2014-08-26 08:28:56

- New research unveils ad effectiveness is highest among Millennials in cinema, many seeing ads for the first time on the big screen NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent - the highest among all demographic groups. Reinforcing cinema advertising's strength amongst this age...

2014-08-08 08:28:51

Screenvision and ENTV Create Branded Entertainment Segment to Highlight Features of New LG Smartphone NEW YORK, Aug. 8, 2014 /PRNewswire/ -- Screenvision, a national cinema advertising leader, today announced an in-cinema integration to promote the LG G3 smartphone. Screenvision's creative services group '40 Foot Solutions' and leading entertainment news provider ENTV have teamed up to showcase the features of the new LG G3 through the very popular selfie. The branded entertainment segment is...

2014-07-09 08:26:23

Lincoln MKC, SoundHound and Cinema Advertising Council Among first '40 Foot Solutions' programs NEW YORK, July 9, 2014 /PRNewswire/ -- Screenvision, a cinema-advertising leader, today officially announced a creative services group to deepen creative content and media opportunities for on-screen advertisers. Called 40 Foot Solutions, the team is focused on developing branded content, as well as creating graphics and animation packages that amplify a brand's presence in the company's...

2014-07-02 12:26:52

Screenvision's Front and Center Preshow Debuts Exclusive Content from the Electronic Entertainment Expo with Gaming Host Jessica Chobot NEW YORK, July 2, 2014 /PRNewswire/ -- More than 53 percent of Americans play video games(1), yet only a small fraction of those make it to the gaming industry's main event - the Electronic Entertainment Expo (E3). This Friday, Screenvision, a cinema-advertising leader, will debut exclusive content from E3 within its network of more than 14,200 movie...

2014-07-02 08:25:19

Tickets Are On Sale Now! NEW YORK, July 2, 2014 /PRNewswire/ -- FUNimation Entertainment has partnered with Screenvision, a cinema advertising leader, to bring Earth's greatest heroes to the big screen in Dragon Ball Z: Battle of Gods. This limited theatrical event begins Tuesday, August 5 on over 400 screens across the US and Canada. More information is available now at www.dragonballz.com http://photos.prnewswire.com/prnvar/20140630/123159 "We're very excited to bring Dragon...

2014-05-30 12:24:21

FLOWER MOUND, Texas, May 30, 2014 /PRNewswire/ -- Prepare for the Dragon Ball Z experience of a lifetime as Earth's greatest heroes hit the big screen in Dragon Ball Z: Battle of Gods! Stunning animation and epic new villains highlight this first new Dragon Ball feature film in over seventeen years! http://photos.prnewswire.com/prnvar/20140529/92421 Following the events from the Dragon Ball Z television series, after the defeat of Majin Buu, a new power awakens and threatens...

2014-05-13 08:28:02

The Levi's® brand and Warner Bros. Records among first brands to extend reach of messaging beyond the screen NEW YORK, May 13, 2014 /PRNewswire/ -- Today, Screenvision, a cinema advertising leader, announces the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The Levi's® brand and Warner Bros. Records will be the first brands to employ SoundHound's technology beginning as early as this month....

2014-05-08 08:29:15

Pulitzer-Prize Winning Play on Screens Across the Country June 4-10 in an Exclusive Screenvision Engagement with Broadway Near You NEW YORK, May 8, 2014 /PRNewswire/ -- With esteemed careers spanning 60 to 70 years long, actors Dame Angela Lansbury and James Earl Jones will bring the magic of the stage to movie theaters across the country this June. Screenvision and Broadway Near You have partnered to make the stage production of the Pulitzer-Prize winning Driving Miss Daisy...

2014-04-28 16:26:49

NEW YORK, April 28, 2014 /PRNewswire/ -- Cross MediaWorks announced today that it has named Jim Tricarico as Chief Revenue Officer of its TelAmerica Media business. In this newly created role, Tricarico will report to Marc Krigsman, Co-Founder and Co-CEO of Cross MediaWorks, and be responsible for leading revenue generation for the division, including driving TelAmerica's rapidly expanding efforts in programmable and addressable television advertising sales. Most recently Tricarico...

2014-04-02 08:29:41

Impact and Ease of Cinema to Headline Multi-City Upfront Event with Advanced Screening of Marvel's Captain America: The Winter Soldier NEW YORK, April 2, 2014 /PRNewswire/ -- Screenvision, a national leader in cinema advertising sales, will showcase its "Weekend Daypart" as a high impact and essential complement to TV advertising plans at its annual upfront event at New York's landmark Ziegfeld Theater. Additional presentations in Chicago, Los Angeles and Detroit will take place tomorrow...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'