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Latest search advertising Stories

2014-08-29 16:22:39

CHICAGO, Aug. 29, 2014 /PRNewswire-USNewswire/ -- Consumers are using online search engines more than ever in order to find information on the Internet. When a user searches using a keyword, she typically sees a list of "organic" results, determined using the search engine's algorithms, and a list of "sponsored" results, paid for by advertisers. When presented with these two lists, how do consumers respond to both types of links? With search engine advertising accounting for nearly...

2014-08-25 12:24:20

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page NEW YORK, Aug. 25, 2014 /PRNewswire/ -- The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. That's according to new research by Columbia Business School that takes a unique look at a consumer's behavior between the keyword search and the point-of-click. The...

2014-07-23 23:19:00

adMarketplace, the first programmatic marketplace for search advertising, recently announced that John Tolson will join its sales and services team as executive director of client relations and development. New York, NY (PRWEB) July 22, 2014 adMarketplace, the first programmatic marketplace for search advertising, recently announced that John Tolson will join its sales and services team as executive director of client relations and development. With 20 years in digital media and...

2014-07-16 12:25:56

Paid search delivers all-time high click-through rate; Facebook® advertising continues rapid growth SAN FRANCISCO, California, July 16, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q2 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising....

2014-06-30 08:26:02

Q2 2014 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising NEW YORK, June 30, 2014 /PRNewswire/ -- IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q2 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising. Logo -...

2014-06-24 12:34:24

Strong results see Bing Ads becoming must-have channel for search advertisers in multiple sectors TORONTO, June 24, 2014 /CNW/ - Growing success in generating better, stronger new business leads from search advertising driven through Bing Ads is prompting marketers to increasingly utilize Bing Ads to connect with consumers. Recent internal data from Microsoft shows 5.6 billion searches per month worldwide are being logged on the Yahoo! Bing network, and more than 400 billion...

2014-04-15 12:35:08

Both search and social deliver positive ROI as revenue grows faster than spend across each channel SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising. The data...

2014-01-27 08:23:43

NEW YORK and SAN FRANCISCO, Jan. 27, 2014 /PRNewswire/ -- Direct Agents (www.directagents.com), a full service digital ad agency, has recently announced a partnership with Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct Agents has provided leading brand advertisers with custom digital marketing campaigns. Direct Agents will begin to integrate...

2014-01-10 23:02:56

GIA announces the release of a trend report on Online Search Ads. Market for Online Search Ads is projected to witness robust growth led by strong growth in the retail industry, growing trend towards online shopping and increased adoption of search advertising among retailers. San Jose, California (PRWEB) January 10, 2014 Follow us on LinkedIn – Search advertisements refer to those web-based advertisements which are placed on web pages that display search results in response to specific...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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