Latest Second Wind Stories

2014-07-25 12:24:13

WYOMISSING, Pa., July 25, 2014 /PRNewswire-iReach/ -- Second Wind, the leading trainer of advertising agency professionals worldwide, is getting ready for another seminar for agency bookkeepers, controllers, owners and CFOs. The Certified Agency Financial Management Seminar, hosted at The Gleacher Center in Chicago, will be held on Tuesday, September 16, and Wednesday, September 17, 2014. This seminar offers two jam-packed days of trade secrets on margins; markups; maximizing time...

2014-07-02 16:22:59

WYOMISSING, Pa., July 2, 2014 /PRNewswire-iReach/ -- More and more advertising agencies are recognizing the need for dedicated digital groups and are adopting this model accordingly. Approximately a quarter of ad agencies have a digital group that is distinct from the rest of the agency, according to Second Wind's 2013 Annual Agency Survey Report. Among responding agencies, staffing for these groups tends to be low. However, it has been increasing over the past few years....

2014-06-20 12:21:56

WYOMISSING, Pa., June 20, 2014 /PRNewswire-iReach/ -- National hourly billing rates for small to mid-size advertising and marketing firms increased across all functions from 2012-2013, according to Second Wind's 2013 Annual Agency Survey Report. Second Wind, a national association of small-to-midsize advertising, marketing, graphic design, PR and interactive firms, annually surveys its 750+ agency members across the US and Canada to gather data for the annual report. Account...

2014-05-12 16:26:03

WYOMISSING, Pa., May 12, 2014 /PRNewswire-iReach/ -- Is your ad agency or marketing services staff unable to effectively handle its projects? Are you struggling to keep up with client deadlines and losing billable hours? Did you answer yes to both of those questions? Agencies can learn how to solve these challenges by attending Second Wind's Certified Agency Operations School, June 3 and 4, 2014 at The Gleacher Center in Chicago, IL. This workshop offers two jam-packed days of...

2014-01-22 16:24:32

WYOMISSING, Pa., Jan. 22, 2014 /PRNewswire-iReach/ -- Average total billings for small to mid-sized advertising and marketing agencies increased substantially from 2011-2012, marking a year of considerable growth for smaller and mid-sized independent ad agencies, according to Second Wind's 2013 Annual Agency Survey Report. Agency gross income (AGI) rose from $2,045,710 to $2,500,794 year to year, and capitalized billings increased dramatically from $13,644,886 in 2011 to $16,680,296...

Word of the Day
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".