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Last updated on April 19, 2014 at 1:20 EDT

Latest Shandy Stories

2014-03-05 12:23:36

LA-based Digital Outfit Vows to "Mix Things Up" LOS ANGELES, March 5, 2014 /PRNewswire/ -- Following a year of unprecedented audience growth and an expanding digital footprint, REV New Media has announced a corporate name change to Shandy Media (www.shandymedia.com). Named after the unlikely-but-delicious combination of lager and lemonade, the name was chosen as a reminder of the publisher's mission: to mix things up. With a 2013 expansion that saw the company increase in...

2013-11-04 23:04:59

Reportbuyer.com just published a new market research report: New Developments in Radlers, Shandies, and Pre-Mixed Beer Drinks. London (PRWEB) November 04, 2013 Sales of radler and shandy-type drinks have rocketed over the last five years due to their alignment with trends towards moderate drinking, refreshment, female beer drinking, and willingness to try new tastes. The cider boom highlights the demand for novel beer alternatives, and how national beer trends can now readily go global;...

2013-05-30 16:24:02

-- Long-term partnership with Kelton reinforces brand essence and drives campaign messaging -- LOS ANGELES, May. 30, 2013 /PRNewswire/ -- Mike's Hard Lemonade, the unconventional ready-to-drink alcoholic beverage brand, launched its latest campaign "Never Not a Good Time" to media buzz and fanfare last week. The multi-platform, integrated campaign featuring Coolio and Martin Landau was created by advertising agency Grey New York, based on insights by Kelton, Mike's long-term strategy...

2013-05-23 08:24:51

-Campaign Featuring Martin Landau and Coolio Explores a Series of Unconventional Moments to Enjoy a Refreshing mike's- CHICAGO, May 23, 2013 /PRNewswire/ -- Mike's Hard Lemonade Co. announced today the launch of a national marketing campaign, "It's Never Not a Good Time for a Refreshing mike's." On the heels of the brand's timely debut into the beer and cider categories, mike's is reinforcing its relevance in any drinking occasion, both traditional and nontraditional, proving 'It's...