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Latest Shopper Marketing Stories

2014-08-15 16:23:22

- 36 percent of respondents state they won't be shopping for back-to-school products and promotions this year - DENVER, Aug. 15, 2014 /PRNewswire/ -- An ongoing shopper behavior study conducted by The Integer Group(®) and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed a drop of 3.5 percent compared to 2012, and in 2014, the data shows an even greater decline of nearly 5 percent. With fewer...

2014-07-22 12:27:29

NEW YORK, July 22, 2014 /PRNewswire/ -- Shopper2Buyer, the shopper media consultancy within Kinetic Worldwide, the world's largest planner and buyer of out of home media, is pleased to announce the creation of Destination Directory 2.0, a cutting-edge comprehensive shopper media planning tool that aggregates all U.S. in-store media supplier opportunities. In contrast to currently available media resources, Destination Directory 2.0 offers unprecedented functionality when generating...

2014-07-18 12:23:41

LONDON, July 18, 2014 /PRNewswire/ -- McCann Worldgroup today announced that it has appointed Mark Lund as CEO of McCann Worldgroup UK. Lund, most recently a co-founder and managing partner of the London agency NOW, will have responsibility for integrating McCann Worldgroup's operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing. Lund will...

2014-07-16 12:26:01

NORTHBROOK, Ill., July 16, 2014 /PRNewswire/ -- Blue Chip Marketing Worldwide, an independent, fully integrated, global marketing agency, announced that it was named agency of record for Azteca Foods, Inc., a pioneer in the refrigerated tortilla business. Based in the Pilsen neighborhood of Chicago and founded by Art Velasquez in 1969, Azteca is currently the #1 brand of refrigerated tortillas. Effective immediately, Blue Chip will be charged with building on the equity the 45-year...

2014-06-30 23:05:16

Presentation focused on ways to optimize digital personalization and drive shopper loyalty (PRWEB) June 30, 2014 Inmar, a company that operates intelligent commerce networks, today announced that Devora Rogers, Senior Director, Retail Insights, moderated "Shopper Science: Emerging Patterns in Brand Values, Consumer Behavior and Technologies That Drive Purchases" at the inaugural iMedia Commerce Summit held last week in Salt Lake City, UT. The 45-minute program explored the...

2014-06-26 23:01:47

Constellation Brands, Mike’s Hard Lemonade Co. and VEEV partner with leading shopping app Ibotta to drive customer engagement, reward loyal customers, and increase sales via mobile cash rebates on their favorite brands Los Angeles, CA (PRWEB) June 26, 2014 Ibotta, Inc., the leading U.S. retail shopping app that gives users cash back when they shop, has partnered with multiple alcohol brands including industry leaders like Constellation Brands, Mike’s Hard Lemonade Co. and VEEV to...

2014-06-24 16:26:18

New Branded Data Segments Enable Advertisers to Deliver Against Sophisticated Shopper Marketing Objectives BOSTON, June 24, 2014 /PRNewswire/ -- Digilant(TM), the leading programmatic media company, announced today that has a completed a data integration with providers Dunnhumby (Datalogix), Blue Kai (IRI) and Exelate (Kantar) to gain access to shopper marketing customer data. Coupled with Digilant's Page Indices specifically tailored to the top CPG/Retail buyer content...

2014-06-18 23:09:05

Company is first to reach this milestone; leads industry in settlement of paperless coupons. Winston-Salem, NC (PRWEB) June 18, 2014 Inmar, a company that operates intelligent commerce networks, today announced that it surpassed the 100 million digital coupon redemption milestone through the Inmar Promotion Network. Now in its fifth year of digital coupon management, Inmar processes one digital coupon every .6 seconds -- making it the industry leader and the place for retailers and...

2014-06-18 23:01:41

Presentation Will Explore Ways to Optimize Digital Personalization and Drive Shopper Loyalty Winston-Salem, NC (PRWEB) June 18, 2014 Inmar, a company that operates intelligent commerce networks, today announced that Devora Rogers, Senior Director, Retail Insights will moderate "Shopper Science: Emerging Patterns in Brand Values, Consumer Behavior & Technologies That Drive Purchases" at the iMedia Commerce Summit -- taking place June 23 - 25 in Salt Lake City, UT. The...

2014-06-16 12:27:07

New Data from Mobile to Mortar(TM) -- the World's Largest Beacon Platform -- Provides an Inside Look at How Beacons Impact the In-Store Experience LOS ANGELES, June 16, 2014 /PRNewswire/ -- inMarket, the world's largest beacon advertising platform, has released the first public stats about beacon impact on the shopping experience. Beacon deployments that complement users' preferred experiences lead to more in-store usage, brand engagement and app retention. A controlled sample study of...


Word of the Day
lunula
  • A small crescent-shaped structure or marking, especially the white area at the base of a fingernail that resembles a half-moon.
This word is a diminutive of the Latin 'luna,' moon.
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