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Latest Siegel + Gale Stories

2014-07-24 08:30:26

LOS ANGELES, July 24, 2014 /PRNewswire/ -- Curvature (www.curvature.com), formally Network Hardware Resale, recently launched a comprehensive brand revitalization effort, which included naming, repositioning and visual identity, developed in partnership with global strategic branding firm Siegel+Gale (www.siegelgale.com). http://photos.prnewswire.com/prnvar/20140723/129899 Curvature, an innovative IT infrastructure services provider, has become a strategic partner to more than...

2014-07-17 08:25:19

NEW YORK, July 17, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Kevin Grady to global head of content and design. Grady brings more than 20 years of design and innovation experience to the firm, spanning brand building, corporate identity, digital, web design, advertising, editorial design and journalism. http://photos.prnewswire.com/prnvar/20140716/127791 Grady joins Siegel+Gale from IDEO, where he served as...

2014-06-12 08:24:55

NEW YORK, June 12, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the new visual identity for Cheetah Mobile, Inc. (www.cmcm.com), a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014. http://photos.prnewswire.com/prnvar/20140611/117216 Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest Internet security software...

2014-05-29 08:27:15

NEW YORK, May 29, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies. http://photos.prnewswire.com/prnvar/20140528/92005 Siegel+Gale's B2BNow study shows that B2B brands that are familiar and relevant to consumers are more likely to be considered as solutions by prospective business...

2014-05-01 16:28:54

LOS ANGELES, May 1, 2014 /PRNewswire/ -- SAG-AFTRA® (www.sagaftra.org), the world's most influential and recognized union for actors, broadcasters and recording artists, today launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale (www.siegelgale.com). http://photos.prnewswire.com/prnvar/20140430/82756 The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is accompanied by a bold new...

2014-03-27 08:29:10

LOS ANGELES, March 27, 2014 /PRNewswire/ -- The Television Academy recently unveiled its new visual identity and brand positioning, developed by global strategic branding firm Siegel+Gale (www.siegelgale.com). Launched in conjunction with the Academy's announcement of its intention to build a new theatre and media center on its NoHo Arts District campus, the new brand identity is fresh, energetic and sophisticated, underscoring the work of Siegel+Gale to clarify the Television...

2014-03-25 08:25:33

New digital experience amplifies brand unification NEW YORK, March 25, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the refreshed brand identity and digital presence of Availity(®) (www.availity.com), an online healthcare network that streamlines claims, payments and other critical business solutions. http://photos.prnewswire.com/prnvar/20140325/NY89752 Availity engaged Siegel+Gale to undertake a rebranding initiative and...

2014-01-23 08:26:06

Customers see NETGEAR as the one that makes innovative networking products easy LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the refreshed brand identity for global networking company, NETGEAR® (www.netgear.com). The refreshed brand reflects simplicity by portraying its networking products as easy to use and deploy for consumers, business professionals and service providers. (Photo:...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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