Latest Siegel + Gale Stories
LOS ANGELES, May 14, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the promotion of managing director Jason Cieslak to president, Pacific Rim. In this new role, Cieslak will continue to oversee the company's West Coast operations in Los Angeles and San Francisco while also assuming responsibility for Siegel+Gale's expanding business in China. (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) "In addition to...
Wyatt brings employee engagement and branding expertise SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Thom Wyatt to strategy director. With more than 20 years of experience in branding, working on both the agency and client side, Wyatt brings a holistic perspective to the firm and truly understands the unique challenges clients face activating a branding program inside a large global...
Strategic branding firm offers new services to support the expanding need for brand-defining customer experiences NEW YORK, April 9, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Yuri Salnikoff to global director of brand activation. Salnikoff will lead the expansion of brand engagement and implementation services to Siegel+Gale clients around the globe, delivering world-class customer and employee experiences...
New Name and Brand Capture the Former American Health Assistance Foundation's Emphasis on Breakthrough Research, Education and Advocacy NEW YORK, March 11, 2013 /PRNewswire/ -- Global strategic branding and customer experience firm Siegel+Gale (www.siegelgale.com), in partnership with BrightFocus Foundation (http://www.brightfocus.org), formerly known as the American Health Assistance Foundation (AHAF), is offering insight into its dramatic brand revitalization effort,...
NEW YORK, Jan. 28, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced that leading executives from the company will offer insights on the power of simplicity at branding, scent and sensory, and customer experience conferences over the next three months. The global branding firm will highlight its extensive branding, marketing and simplification expertise in numerous disciplines at the following events: Global Strategy Director of...
NEW YORK, Dec. 5, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced that the Securities and Exchange Commission (SEC) used research conducted by the firm to better understand the needs of investors. The research uncovered what investors want to know about financial professionals and investment products and services, and when and how investors want to receive such information. (Logo:...
NEW YORK, Nov. 29, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced it has delivered branding and customer experience consulting for two social entrepreneurs selected for the company's inaugural Corporate Social Responsibility (CSR) program. Siegel+Gale launched the initiative to help promising social entrepreneurs boost their businesses' impact--which leverage the power of simplicity to address the world's most complex social...
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- In its Global Brand Simplicity Index, Siegel+Gale (www.siegelgale.com) evaluates the state, significance and impact of simplicity and provides recommendations to brands on how to improve their customer relationships and create value. Key findings include: The financial value brands can derive from greater simplicity The crucial link between simplicity and the ability to innovate The best and worst brands and industries when it comes to...
In the news release, Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand, issued 09-Oct-2012 by Siegel+Gale over PR Newswire, we are advised by the company that the link to the case study should be updated to http://www.siegelgale.com/case_study/biomed-realty/. The complete, corrected release follows: Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand New Brand Captures BioMed Realty's Focus on Relationships and Expertise LOS ANGELES, Oct. 9,...
LOS ANGELES, Oct. 9, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the launch of brand enhancements for BioMed Realty Trust, Inc. (NYSE: BMR), a real estate investment trust (REIT) focused on Providing Real Estate to the Life Science Industry®. Siegel+Gale worked with BioMed Realty to tell its story by furthering the development of the company's brand, creating a distinctive voice and crafting a comprehensive visual identity. (Logo:...
