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Last updated on April 16, 2014 at 17:27 EDT

Latest Simmons Bedding Company Stories

2014-04-03 08:26:29

LOS ANGELES, April 3, 2014 /PRNewswire/ -- Announcement Highlights: -- Guitar Center improves capital structure through debt-to-equity exchange between Bain Capital & new partner Ares Management -- Transactions reduce debt by approximately $500 million and reduces annual cash interest expense by over $70 million -- Guitar Center now positioned to make substantial investments in people, stores and products to scale operations in 2014 and beyond...

2014-01-27 08:20:52

-- Partnership to be officially announced at Beautyrest Black launch event at Las Vegas Market -- ATLANTA, Jan. 27, 2014 /PRNewswire/ -- Simmons Bedding Company ("Simmons") announces today a multi-year partnership between its Beautyrest Black line and Dempsey Racing. Simmons' luxury mattress line joins the sports car racing team as an official supplier and sponsor of the No. 27 Dempsey Racing Porsche GT America driven by actor and professional race car driver Patrick Dempsey and his...

2014-01-13 16:25:00

--Leading authority in integrative medicine supports ComforPedic iQ(TM)-- ATLANTA, Jan. 13, 2014 /PRNewswire/ -- Simmons Bedding Company ("Simmons"), one of the world's largest mattress producers and creator of Beautyrest(®), proudly announces Dr. Andrew Weil's endorsement of its new innovative mattress, ComforPedic iQ(TM). Dr. Weil is a renowned pioneer and leader in the field of integrative medicine and a long-time proponent of the importance of quality sleep. "For those of you who have...

2013-08-29 16:23:25

- Bedding manufacturer adds another world-class agency partner to its roster - ATLANTA, Aug. 29, 2013 /PRNewswire/ -- Simmons Bedding Company, one of the world's largest mattress producers and creator of Beautyrest(®), recently named integrated creative, advertising and marketing agency Kirshenbaum Bond Senecal + Partners (kbs+) as its new lead creative agency. The appointment comes after a thorough review of several prominent agencies nationwide. "In the first half of 2013,...

2013-08-26 16:22:06

ATLANTA, Aug. 26, 2013 /PRNewswire/ -- Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announce today the implementation of a new mattress recycling program. The company recently partnered with Global Sustainability Solutions ("GSS") to handle recycling services for hospitality sales. This initiative marks one of the most significant milestones in Simmons' sustainability efforts. The new Simmons Hospitality/GSS program will provide mattress...

2013-04-20 20:20:25

-Simmons Adds Star Power to Its Advertising- ATLANTA, April 20, 2013 /PRNewswire/ -- Simmons Bedding Company announced today at High Point Market the impending launch of two new advertising campaigns for its Beautyrest(®) and Comforpedic(®) From Beautyrest(®) brands. These campaigns combined are expected to deliver a staggering 2.2 billion targeted consumer impressions and be viewed approximately 14 times by 96 percent of the brands' target audience. Ads are scheduled to...

2013-04-10 16:27:15

-Firefighters from historic stations accept 16 new mattresses for fire station bunkroom- ATLANTA, April 10, 2013 /PRNewswire/ -- Yesterday, Simmons Bedding Company ("Simmons") launched its Firehouse Recharge Atlanta initiative, a campaign to donate 275 beds to the 30 stations that comprise the Atlanta Fire Rescue Department (AFRD). Firehouse Recharge Atlanta kicked off at Stations 25 and 30 in South Atlanta, where Simmons outfitted the stations' sleeping quarters with a total of 16...

2013-02-12 23:04:27

More than 300 leaders from the bedding manufacturer attended the half-day program in Henderson, NV Atlanta, GA (PRWEB) February 12, 2013 Atlanta, Feb. 12, 2013–The Atlanta-based global management firm, Afterburner, Inc., was the featured training for 325 Simmons executives at the company´s national meeting last week. The powerful event began with a keynote by Afterburner founder & CEO, Jim “Murph” Murphy. The former F-15 instructor pilot and published author led...

2012-01-30 08:30:00

ATLANTA, Jan. 30, 2012 /PRNewswire/ -- Simmons Bedding Company ("Simmons") today announced the introduction of a complete brand transformation, making a commitment to communicate directly with consumers and to provide them the brand promise of "Living Life Fully Charged(TM)." The tagline sets the stage for the company's upcoming national broadcast and digital advertising campaign, which is the largest in the history of the Beautyrest®( )brand, and for three new bedding lines being...

2011-11-14 13:00:00

Company developed specialized memory foam mattress line offering a restful night sleep with âœcool touchâ at 30 to 40 percent savings compared to the national competition San Diego, CA (PRWEB) November 14, 2011 Jeromeâs Furniture (Jeromeâs) is proud to announce âœJeromeâs Signature-PEDIC,â its highly competitive product line of five memory foam mattresses that combine the best...