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Last updated on April 19, 2014 at 7:50 EDT

Latest Simrad Yachting Stories

2014-01-21 12:28:04

MINNEAPOLIS, Jan. 21, 2014 /PRNewswire/ -- FLW, the world's premier tournament-fishing organization, and Lowrance, a leader in marine electronics, have announced a multi-year sponsorship agreement that will extend through the 2015 season. Financial terms of the deal were not disclosed. Lowrance's partnership with FLW has historically been profitable for both parties and the anglers involved. Recently, Lowrance has produced innovations across the board, from HDS Gen2 Touch displays...

2013-02-14 12:20:27

ENGLEWOOD, Colo., Feb. 14, 2013 /PRNewswire/ -- World navigation expert, Jeppesen, and Navico--the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands--have teamed up to provide consumers with a new charting option. C-MAP MAX-N now provides boaters and fishermen with an enhanced navigational experience by offering C-MAP by Jeppesen cartography for Lowrance, Simrad Yachting and B&G brand chartplotters and multifunction...

2010-01-28 09:32:00

TULSA, Okla., Jan. 28 /PRNewswire/ -- Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, re-affirmed today that the LSS-1 StructureScan(TM) sonar imaging module option - compatible with HDS fishfinder/chartplotter multifunction displays - will continue to be sold, distributed and fully supported worldwide. The announcement is a direct response to today's patent infringement lawsuit filed against Navico, Inc., by Johnson Outdoors....