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Do Online Ratings Affect Your Judgment?
2013-08-09 05:42:42

redOrbit Staff & Wire Reports - Your Universe Online When a person “likes” an online comment, article or product, others become much more likely to follow suit, according to a new study from researchers at the Massachusetts Institute of Technology's Sloan School of Management. The research suggests that high online positive ratings may not be a true indicator of an item's value or quality, but are instead the result of a "herd effect” that causes people to “like” something...