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Last updated on April 16, 2014 at 13:10 EDT

Latest Smaato Inc. Stories

2013-10-22 23:21:52

Global Real-Time Bidding Ad Exchange Recognized for Outstanding Mobile Technology Platform San Francisco, CA (PRWEB) October 22, 2013 Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce. Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring...

2013-05-14 23:20:40

With key addition of Senior VP of Product Strategy, Smaato strengthens its team San Francisco, CA (PRWEB) May 14, 2013 In a move to ensure continued growth and leadership in the mobile advertising world, leading mobile RTB Ad Exchange, Smaato Inc., has recently hired Ajitpal Pannu as its new Senior Vice President of Product Strategy. In his new role, Pannu will take charge of the product roadmap for the organization, leading Smaato´s different offerings among its publisher and demand...

2012-08-15 02:24:44

SAN FRANCISCO, SINGAPORE, and HAMBURG, Germany, Aug. 15, 2012 /PRNewswire/ -- Smaato, the leading mobile supply side platform and mobile ad exchange, today introduces three new capabilities to its industry leading mobile ad optimization platform, which includes the Smaato Real Time Bidding (RTB) Exchange, the Smaato Ad Server and Smaato Mediation. Smaato's latest features aim to help mobile app developers and publishers more effectively monetize on a global scale. Capabilities include:...

2012-06-28 02:25:05

SAN FRANCISCO, SINGAPORE, and HAMBURG, Germany, June 28, 2012 /PRNewswire/ -- Smaato Inc., the leading mobile supply side platform and mobile ad exchange, today releases its latest mobile advertising pricing guide, the Smaato Index, for app developers and mobile advertisers. Powered by extensive analytics and a robust pricing engine, the Smaato Index offers real-world metrics to help focus mobile advertising efforts. The Smaato Index helps both advertisers and app developers...

2012-04-25 02:30:37

SAN FRANCISCO, April 25, 2012 /PRNewswire/ -- Smaato Inc., the largest mobile ad monetization platform geared for fast-growing application developers, announces its new iOS SDK. Smaato's iOS SDK version 5.2 is now available for download from Smaato's Publisher Portal. The version adheres to privacy guidelines surrounding the use of Unique Device Identifier (UDID). Recently some apps that use UDID were rejected for not complying with Apple's latest privacy guidelines. The new Smaato iOS SDK...

2012-02-23 13:08:00

SAN FRANCISCO, Feb. 23, 2012 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimization platform, continues its momentum and record growth as the company powers into 2012 setting Smaato on track to earn title as the undisputed global leader in mobile advertising. (Photo: http://photos.prnewswire.com/prnh/20120223/SF58781) Record Growth and Momentum 2011 proved to be a record year for Smaato with the mobile advertising leader reporting over 200% growth, adding offices...

2011-11-29 08:00:00

SAN FRANCISCO, SINGAPORE and HAMBURG, Germany, Nov. 29, 2011 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today announces the findings of its latest global mobile advertising quarterly metrics for Q3 2011. Findings detail mobile advertising adoption, fill rates and overall affect on mobile ad network performance and considerations for mobile developers and advertisers. The complete report is available for free download at...

2011-11-22 08:00:00

SAN FRANCISCO, HAMBURG, Germany and SINGAPORE, Nov. 22, 2011 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimizer and mobile advertising company, today welcomes leading mobile DSP providers StrikeAd and Fiksu to take advantage of Smaato's global RTB-enabled mobile inventory. Smaato announced today, that SOMA has been substantially upgraded to a new platform version - with significant improvements in RTB, parallel ad requests, rich media and geo location targeting....

2011-11-17 08:00:00

PALO ALTO, Calif. and SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ -- Cooliris' 3D ads business unit, AdJitsu, and Smaato, a pioneer in mobile advertising technology company, today announce a new rich media partnership that will bring AdJitsu 3D ads to Smaato's global network of 40,000 app developers and premium publishers in more than 230 countries worldwide. AdJitsu immersive 3D display ads offer an unprecedented level of engagement through virtual product experiences, and have proven...

2011-07-12 08:00:00

REDWOOD SHORES, Calif., SINGAPORE and HAMBURG, Germany, July 12, 2011 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimizer and mobile advertising company, today announces the rollout of new SDKs designed to support rich media ads on mobile phones and tablets. The introduction of Smaato's new rich media solutions will enable developers to more effectively monetize their applications and or content with a wider range of ad formats. To power its SDKs for rich media, Smaato has...