Latest Smarties Stories

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- At last week's Smarties Awards ceremony in New York City, one50one won both the Global and North American awards for Best Cross Mobile Campaign for its integrated digital, social and mobile Hennessy Kaws campaign. Hosted by the Mobile Marketing Association (MMA), the Smarties is the only global awards program to exclusively honor mobile marketing excellence for mobile campaigns that push creative boundaries to reach consumers. Using...

MUMBAI, India, October 3, 2012 /PRNewswire/ -- Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers and advertisers, has bagged the prestigious 'Media Company Of The Year' award [http://blog.vserv.mobi/vserv-mobi-awarded-media-company-of-the-year-at-mma-smarties-2012 ] at the first MMA Smarties India 2012 awards organised under the aegis of Mobile Marketing Association (MMA). The Smarties is the only global awards program dedicated exclusively to...

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties(TM) Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Smarties(TM) Gala is part of MMA's SM2 conference being held from October 2-3, as the only official mobile event during New York's Advertising Week. The awards recognize visionary...

NEW YORK, July 31, 2012 /PRNewswire/ -- Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as the first ever Jury Chair for 'The Smarties(TM)' Awards 2012 - the only global awards program dedicated exclusively to mobile...