Latest Smirnoff Stories

Amanda Seales Tapped to Host NEW YORK, March 18, 2013 /PRNewswire/ -- VH1 and Smirnoff® Vodka are teaming up for an all-new season of the hit DJ competition reality show "Master of the Mix." Shedding light on the fastest-growing trend in the music scene: deejaying, this season's contestants will join host Amanda Seales and judges DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as they battle it out for the coveted title of THE "Master of the Mix." Season three will premiere at...

NEW YORK, Jan. 25, 2013 /PRNewswire/ -- In a nationwide search to grant $100,000 to an innovative idea, Ketel One and GQ Magazine are proud to announce carpenter and furniture craftsman Corbin Clay as the winner of "A Gentleman's Call." Evaluated based on how his idea demonstrates entrepreneurship, craftsmanship and philanthropy in the modern world while raising society's behavioral bar, Clay's furniture design startup was chosen from thousands of entries as the idea that best...

NEW YORK, Jan. 8, 2013 /PRNewswire/ -- Over the last three years, DJs have taken over the music scene, selling out massive shows across the globe for dancers, ravers, and general music enthusiasts. VH1, the network renowned for chronicling and celebrating multiple music styles, is partnering with Smirnoff® Vodka on their hit reality television show "Master of the Mix" - a weekly celebration of these cultural influencers - for the show's third season in 2013. With high demand from...

NORWALK, Conn., Sept. 19, 2012 /PRNewswire/ -- Diageo, long known as the world's leading premium drinks company, is now also the world's No. 1 beverage company on the issues of climate change strategy, emissions disclosure and performance. Diageo, with brands including Johnnie Walker, Smirnoff, Crown Royal, Guinness, Jose Cuervo, Captain Morgan and Beaulieu Vineyard wines, received the recognition from the Carbon Disclosure Project (CDP), an international organization that provides...

CITRUS HEIGHTS, Calif., Aug. 6, 2012 /PRNewswire/ -- BEARPAW Footwear, a global leader in footwear, is releasing their third product launch with professional dancer and Dancing with the Stars cast member, Karina Smirnoff. The new VESNA boot will be sold under The Karina Smirnoff Collection by BEARPAW and will be available at retail on August 8th at www.BEARPAWshoes.com and at top retailers, including Zappos.com, Amazon.com and Sportie LA. MSRP: $79.99 (Photo:...

NEW YORK, May 16, 2012 /PRNewswire/ -- In an age where it seems society has misplaced the virtues of character, intelligence and genuine regard for others, it feels as if the gentlemanly values of substance and style have all but vanished. Steadfast in the belief that the modern gentleman is not an endangered species and it is his ideas that will make a difference, Ketel One is teaming up with GQ to lure today's genuine and honorable men out of the shadows to showcase their...

CHICAGO, May 1, 2012 /PRNewswire/ -- The spirits market in the U.S. grew 3.5 percent in 2011 and achieved a slight increase in share of total alcohol, with the fastest growth coming from some of the newest brands to enter the market. According to data released today in Technomic's 2012 SpiritsTAB report, total spirits volume reached 199.8 million 9-liter cases. Technomic found that spirits now account for 6.4 percent of total alcohol, or adult beverage, up from 6.1 percent in 2010....

CHARLOTTE, N.C., Feb. 13, 2012 /PRNewswire/ -- The following is a statement from Jason Healy, President of blu Cigs: Flavored cigarettes and to a lesser extent, electronic cigarettes, are a topic of much debate, so I'd like to examine both sides of the argument and add some more perspective to the discussion. First, a question for each side - slightly tongue in cheek, but pertinent to the discussion nonetheless. At what age does one cease liking flavors? It may sound silly but...

MIAMI, Feb. 2, 2012 /PRNewswire/ -- Building on the success of last year's campaign, Ketel One® Vodka has once again partnered with MIAMI Magazine to support Miami's philanthropic Hispanic community with the "Modern Hispanic Gentlemen" program. Four influential Hispanic males who embody the style and substance of a Ketel One modern gentleman have been identified, and Ketel One® Vodka will be making a donation to four local charities selected by each of the finalists....

NORWALK, Conn., Jan. 18, 2012 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, announced DJ P from Springfield, Missouri as Season Two winner of the brand's reality television show, Master of the Mix. After making the cut and surviving the cross-country open casting tour with Kid Capri and previous Season 1 contestants, DJ P battled the best of underground talent and preserved 10-weeks of grilling from revered producer and host, Just Blaze, world famous DJ, Kid Capri,...