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Latest Smirnoff Stories

2011-11-01 14:03:00

NEW YORK, Nov. 1, 2011 /PRNewswire/ -- Smirnoff and Live Nation Entertainment today announced that Madonna, the world's number one female artist, and Smirnoff, the world's number one vodka will be celebrating the best nightlife experiences around the globe including discovering the best dancer to join Madonna's dance crew at Roseland Ballroom on Saturday, November 12, 2011. This incredible dance party is part of the Smirnoff Nighlife Exchange Project, an unparalleled cultural exchange...

2011-10-28 10:34:00

NORWALK, Conn., Oct. 28, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is mixing it up once again with the Season 2 premiere of their successful reality television show, Master of the Mix. With high demand from fans, SMIRNOFF is partnering with BET to bring hip hop enthusiasts and deejay purists the reality TV content they crave. Amongst the changes from last year, the Master of the Mix cast from this second season is filled with deejays from all walks...

2011-10-19 11:21:00

WEED, Ky., Oct. 19, 2011 /PRNewswire/ -- For some people, selecting a tattoo design is a difficult choice between honoring "MOM" or scoring brownie points with a significant other. However, for race fans in Talladega, Ala. who take advantage of free tattoos offered by the makers of Jeremiah Weed® flavored malt beverages, the choice will be between designs including a can of Jeremiah Weed or the signature from one of NASCAR's most popular drivers, Matt Kenseth. Knowing...

2011-09-15 11:19:00

NEW YORK, Sept. 15, 2011 /PRNewswire/ -- Highlighting the top companies who are paving the way for new moms and families everywhere, today Working Mother magazine has announced DIAGEO North America as one of the 2011 Working Mother 100 Best Companies. Demonstrating the power of change and their unwavering commitment to parents nationwide, 100 percent of this year's winning companies offer flextime hours, telecommuting, paid maternity leave and employee assistance programs. "With more than...

2011-09-14 10:28:00

AMSTERDAM, September 14, 2011 /PRNewswire/ -- Fairfood International [http://www.fairfood.org ] is delighted to see that the world's leading premium drinks company, Diageo, has committed to sourcing sustainable cream in its newest Sustainability & Responsibility Report 2011 [http://srreport2011.diageoreports.com ], released yesterday. Friday nights are for laughing late with friends, not working late, especially with a bottle of Baileys [http://www.baileys.com ]. And...

2011-09-08 08:37:00

NORWALK, Conn., Sept. 8, 2011 /PRNewswire/ -- Madonna will attend the Smirnoff Nightlife Exchange Project event in New York City on November 12, it was confirmed today by Live Nation Entertainment. The event will include the search to find the most unique, and innovative dancer who performs in front of Madonna and her long-time choreographers, Rich + Tone. The last dancer standing at the end of the epic dance-off has the chance of winning the coveted prize and becoming part of her...

2011-08-17 19:01:00

NORWALK, Conn., Aug. 17, 2011 /PRNewswire/ -- Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique and interesting nightlife, culminating in one-of-a-kind experiences on the same night all over the world. This year,...

2011-07-15 07:00:00

NEW YORK, July 15, 2011 /PRNewswire/ -- Diageo plc (NYSE: DEO), the world's leading premium spirits, wine and beer company, today announced the launch of QREAM WITH A Q(TM), an ultra-premium cream liqueur. "Qream" was conceived and developed in collaboration with Diageo, by Grammy Award-winning musician, cultural ambassador and style visionary, Pharrell Williams. Williams was instrumental in the development of the cream liqueur - from the taste and bottle design to the marketing and...

2011-05-26 10:32:00

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion. Strongman and resident "This is Jeremiah Weed" ad campaign star Rendy DeLaCruz will race against the clock to pull a real life stock car 100 feet in 60 seconds or less--all while NASCAR champion Matt...

2011-05-16 09:04:00

NEW YORK, May 16, 2011 /PRNewswire/ -- Ketel One, a super-premium vodka produced in Schiedam, Holland, is proud to unveil the new "Gentlemen, This is Vodka." advertising campaign, launching today. The new activation features a strong digital component, out-of-home and print advertising, and three new television spots appealing to the sophistication and camaraderie shared between modern Ketel One consumers. Created by Grey Worldwide, the campaign portrays gentlemen and their friends...