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Latest Smirnoff Stories

2011-07-15 07:00:00

NEW YORK, July 15, 2011 /PRNewswire/ -- Diageo plc (NYSE: DEO), the world's leading premium spirits, wine and beer company, today announced the launch of QREAM WITH A Q(TM), an ultra-premium cream liqueur. "Qream" was conceived and developed in collaboration with Diageo, by Grammy Award-winning musician, cultural ambassador and style visionary, Pharrell Williams. Williams was instrumental in the development of the cream liqueur - from the taste and bottle design to the marketing and...

2011-05-26 10:32:00

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion. Strongman and resident "This is Jeremiah Weed" ad campaign star Rendy DeLaCruz will race against the clock to pull a real life stock car 100 feet in 60 seconds or less--all while NASCAR champion Matt...

2011-05-16 09:04:00

NEW YORK, May 16, 2011 /PRNewswire/ -- Ketel One, a super-premium vodka produced in Schiedam, Holland, is proud to unveil the new "Gentlemen, This is Vodka." advertising campaign, launching today. The new activation features a strong digital component, out-of-home and print advertising, and three new television spots appealing to the sophistication and camaraderie shared between modern Ketel One consumers. Created by Grey Worldwide, the campaign portrays gentlemen and their friends...

2011-05-10 11:14:00

NORWALK, Conn., May 10, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix. This time, deejays in six select cities will get the chance to audition for their place in music history. Returning for Season 2, Grammy awarded producer/DJ, Just Blaze, and world famous DJ, Kid Capri are turning up the competition as they search the nation for the next Master of the Mix....

2011-04-14 12:53:00

NEW YORK, April 14, 2011 /PRNewswire/ -- To honor one of the most cherished sports, Ketel One Vodka is launching the inaugural Ketel One Cup golf tournament. Teeing off this summer, the Ketel One Cup will take place in seven cities, at some of the country's most prestigious golf courses, where amateur teams will vie for a chance to play in the national tournament this fall. To compete for one of the 25 available spots in each regional tournament, consumers will register their team of four...

2010-12-23 08:58:00

NORWALK, Conn., Dec. 23, 2010 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, announced NYC-based deejay and producer, DJ Scratch, as the winner of the brand's first ever reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix hosted multiple DJs in cities throughout the world to determine the ultimate mix master. Recognized and praised for his scratching ability and unbelievable skills on the turntables,...

2010-11-08 10:16:00

NORWALK, Conn., Nov. 8, 2010 /PRNewswire/ -- ROKK Vodka, imported Swedish vodka from Diageo, announced today that they have selected The Lonely Island, the creative minds behind the Grammy-nominated track and viral video "I'm On a Boat," as "Creative Directors" for the brand. In this role, The Dudes - comprised of comedians Andy Samberg, Akiva Schaffer and Jorma Taccone - will be responsible for the brand's consumer engagement, which includes creating digital material to market the brand...

2010-11-05 14:48:00

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- For more than 376 years, Captain Morgan has inspired countless party goers to strike the world-renowned Captain Morgan Pose. Yesterday at New Meadowlands Stadium, he upped the ante yet again and issued a challenge unlike any other. Joined by legendary pro football 'Captains,' New York Giants' Jason Sehorn and New York Jets' Keyshawn Johnson, on the 50-yard line of New Meadowlands Stadium, the Captain announced a yearlong, coast-to-coast pursuit to...

2010-10-26 12:03:00

NEW YORK, Oct. 26 /PRNewswire/ -- CENTRIC and SMIRNOFF® will call for a mic check with the new original competition series MASTER OF THE MIX. Hosted by award-winning producer Just Blaze, the show takes the world's most popular DJs and challenges them to compete for the title of MASTER OF THE MIX, take home $250,000 in cash and prizes, including a custom-made SMIRNOFF bottle. Kid Capri, who deejayed for Russell Simmons' DEF COMEDY JAM and has produced sessions for Heavy...

2010-10-25 14:50:00

NORWALK, Conn., Oct. 25 /PRNewswire/ -- Diageo, the world's leading spirits, beer and wine company, has been named a "Great Place to Work" by Connecticut Magazine, in recognition of the company's productive and employee-friendly approach to its business. Diageo's policies, such as generous flex time and telecommuting, as well as benefits like concierge service and backup child care help make it one of the state's most admired employers. "At Diageo we strive to create an environment where...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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