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Latest Smirnoff Stories

2010-10-04 12:03:00

NORWALK, Conn., Oct. 4 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world's most prominent DJs against each other in head-to-head...

2010-09-23 11:51:00

NORWALK, Conn., Sept. 23 /PRNewswire/ -- Diageo has launched a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home -- this app gives them the chance to be responsible master mixologists and the ultimate party planners, whether they're looking for tips before heading to the store, en route, within the store, or even at their favorite bar. Available on the iTunes US App Store and developed by...

2010-09-13 15:56:00

NORWALK, Conn., Sept. 13 /PRNewswire/ -- A luxurious South Beach yacht party in Great Britain? An over-the-top Brazilian Carnivale celebration in Thailand? It's all possible with the new SMIRNOFF "Nightlife Exchange Project," a globally inspired campaign to bring the world's celebrations together for a once-in-a-lifetime cultural exchange. (Photo: http://photos.prnewswire.com/prnh/20100913/NY63849 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100913/NY63849 ) In an ambitious move set...

2010-09-01 07:00:00

NEW YORK, Sept. 1 /PRNewswire/ -- Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic. "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital...

2010-07-09 14:17:00

NEW YORK, July 9 /PRNewswire-FirstCall/ -- Ketel One Oranje(TM), the newest addition to the Ketel One® portfolio, honors its fellow countrymen in orange as they make a bid for the championship title this Sunday. As the world watches the clock count down to this epic soccer match, Ketel One Oranje - pronounced "oh-ron-ya" in Dutch - has teamed up with New York mixologist, Giuseppe Gonzalez, to invent a Dutch inspired cocktail. The unique swizzle drink, appropriately...

2010-06-28 07:00:00

NEW YORK, June 28 /PRNewswire-FirstCall/ -- Diageo, the world's leading premium drink business with a collection of brands across spirits, wine and beer, today announced a sponsorship deal with the National Football League's (NFL) New York Giants and the New Meadowlands Stadium in East Rutherford, New Jersey. Activation around the multi-year deal, which goes into effect immediately, will highlight the Captain Morgan and Smirnoff brands, with continued programs around responsible drinking....

2010-06-17 10:56:00

WILMINGTON, N.C., June 17 /PRNewswire-FirstCall/ -- City leaders and planners, law enforcement officers, bar and restaurant proprietors and neighborhood organization heads from across North Carolina will discuss 'best practices' to manage 'hospitality zones' in their cities when they meet in Wilmington on Friday, June 18, for the North Carolina Sociable City Forum: Investing in a Safe and Vibrant Nighttime Economy organized by the Responsible Hospitality Institute (RHI) and sponsored in...

2010-04-28 15:23:00

NEW YORK, April 28 /PRNewswire/ -- A slice of comedy is featured in a zesty new advertising campaign debuting today for Captain Morgan Lime Bite, a silver-spiced, lime-flavored rum that launched in December and is the latest addition to the Captain Morgan family of products. The "Delicious Pours" campaign will feature three 15-second spots "Cry for Help," "Deliciouser," and "Sleepy" that will be seen on heavy rotation during sports programming on ESPN, TBS and TNT. Captain Morgan Lime...

2010-03-02 09:25:00

NEW YORK, March 2 /PRNewswire/ -- Russian Standard Vodka, the number one premium vodka in Russia, has been ranked 42nd on the "Top 100 Premium Spirits Brands Worldwide" list in 2009 by IMPACT magazine, a leading source for sales data on the global alcoholic beverage industry. Russian Standard Vodka sold 2.2 million 9L cases globally in 2009, marking a 5% climb from 2008. This is the fifth consecutive year Russian Standard has been recognized by IMPACT. Russian Standard was ranked...

2010-01-15 07:30:00

MIAMI, Jan. 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, beer and wine company, is delivering more than 45,000 pounds of food and emergency supplies to earthquake victims in Haiti today. Diageo's specially commissioned 727 aircraft departs Miami this morning. This mission is part of Diageo's Spirit of the Americas Humanitarian Aid program, an ongoing effort to deliver critical assistance to disaster zones and communities where Diageo's employees and their families...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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