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Last updated on April 20, 2014 at 7:58 EDT

Latest Smith & Jones Stories

2014-04-16 23:15:55

Smith & Jones to Begin Rebranding of Hospital Serving the Mid-Hudson Valley Troy, NY (PRWEB) April 16, 2014 Healthcare marketing agency, Smith & Jones, was named agency of record for Columbia Memorial Hospital in Hudson, NY. Columbia Memorial serves residents in Columbia, Greene, and Dutchess counties, and specializes in advanced surgery, primary care, and health education. Smith & Jones will be working with Columbia Memorial to reposition the health network and develop an...

2014-04-09 23:31:05

Smith & Jones Distributes Survey Among Hospital Executives for Benchmark Study Troy, NY (PRWEB) April 09, 2014 Healthcare marketing agency, Smith & Jones, announced today it would be conducting a nationwide survey to study healthcare marketing trends. The agency plans to publish the results at the end of this year. The survey was designed for hospital executives, including Presidents, CEOs, CMOs, and marketing directors. It includes questions about marketing budgets, tactics,...

2013-11-20 23:28:39

Agency Publishes Article on How to Budget for Hospital Marketers Troy, NY (PRWEB) November 20, 2013 Healthcare marketing specialists, Smith & Jones, released today a new white paper titled Budget Planning for Hospital Marketing: How to put together a detailed, strategy-driven healthcare marketing budget. This white paper, available for download at smithandjones.com, outlines the agency’s tried and true process for developing a hospital marketing budget. Included in the report are...

2013-11-06 23:28:04

Creative Agencies Launch Collaboration to Expand Breadth of Services for Clients Albany, NY (PRWEB) November 06, 2013 Burst Marketing, a full-service, strategic marketing firm, and Smith & Jones, an agency that specializes in advertising and brand strategy for hospitals and large physician practices, announced today a strategic partnership to expand their breadth of services available to clients. Collaboration on projects and campaigns will offer clients access to each agency’s...

2013-11-06 23:26:43

Smith & Jones Releases Newsletter on Marketing Budget Planning for Hospitals and Practices Troy, NY (PRWEB) November 06, 2013 Healthcare marketing specialists, Smith & Jones, published today a new issue of Protocol, the newsletter for hospital executives and practice administrators, titled 10 Steps to Budget Planning for Healthcare Marketers. This issue outlines the agency’s process for budgeting with 10 basic steps to marketing planning. It will teach readers how to: review...

2013-10-29 23:31:21

Smith & Jones announces free webinar on Healthcare Marketing Analytics, Part 2. Troy, NY (PRWEB) October 29, 2013 Healthcare marketing agency, Smith & Jones, will be hosting a free webinar on Wednesday, November 13, at 12:00pm EDT, titled “Healthcare Analytics, Part 2: Inbound Marketing.” The 20-minute webinar is a follow-up to Healthcare Analytics, Part 1, which covered outbound marketing measurement. This webinar is designed for executives and marketing leaders of hospitals...

2013-10-23 23:32:01

Healthcare Marketing Specialists Share Positioning Process Troy, NY (PRWEB) October 23, 2013 Healthcare marketing specialists, Smith & Jones, published a white paper today titled, “The How-To Guide for Brand Building: A Step-by-Step Process for Healthcare Marketers.” The white paper was written especially for for healthcare executives and is available to download at smithandjones.com. “Over our 28 years of healthcare marketing experience, one of our biggest takeaways is that a...

2013-10-02 23:33:30

Smith & Jones Launches Cardiology Marketing for Local Hospital System Troy, NY (PRWEB) October 02, 2013 Ellis Medicine’s second cardiac campaign of 2013 focuses on treatments for chronic heart conditions, such as the promising hybrid ablation procedure. The campaign, created by healthcare marketing specialists Smith & Jones, features Dave Connelly, who was the first patient in New York’s Capital Region to receive the hybrid atrial fibrillation ablation procedure at Ellis...

2013-09-26 23:40:48

Smith & Jones publishes a how-to branding guide for hospitals and practices. Troy, NY (PRWEB) September 26, 2013 Smith & Jones, a healthcare marketing agency, released a new issue of Protocol titled “Building a Hospital Brand: Brand building & positioning tactics for healthcare marketers.” This issue provides a step-by-step process for hospitals, physician practices, and healthcare provider networks to build their healthcare brand and position themselves in the...

2013-09-04 16:25:35

CHICAGO, Sept. 4, 2013 /PRNewswire/ -- The Brand Establishment, the only national organization that certifies brand development experts, announced today that Christine Tieri, Founder, President and Creative Director of smith&jones idea agency of Sturbridge, MA, has completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS). "The certification process is like graduate school in brand development," says Jim Hughes,...