Latest Smokey Bear Stories

NEW YORK, Oct. 5 /PRNewswire/ -- The Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention. To view the multimedia assets associated with this release, click: http://multivu.prnewswire.com/mnr/adcouncil/46412/ The new PSAs feature characters and scenes from Disney's Bambi and...

WASHINGTON, June 30 /PRNewswire/ -- The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light...

WASHINGTON, June 10 /PRNewswire/ -- In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation's beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, will unveil the PSAs on June 11 at the Denver Museum of Nature and Science in coordination...

NEW YORK, Oct. 1 /PRNewswire/ -- In an effort to encourage tweens (ages 8-12) to spend more time in nature, the U.S. Forest Service is joining the Ad Council today to launch an interactive photo/art sweepstakes that will engage families in experiencing nature first hand. As an extension of their "Re-Connecting Kids with Nature" public service advertising (PSA) campaign, which first launched in June, the photo sweepstakes encourages tweens to head into the forest, explore and find their...

U.S. officials announced Monday at the 65th birthday of Smokey Bear in Washington that the anti-forest fire icon is going bilingual with a new book. The U.S. Forest Service said the fire prevention symbol will inform children in a book written in both English and Spanish on ways to prevent forest fires and wildfires, the Pittsburgh Post-Gazette reported Monday. Smokey Bear is one of the most beloved symbols in American history, and his important message has been communicated to generations...

Smokey Bear stars in new CG-animated PSAs and appears on Facebook, MySpace and YouTube in time for July 4th WASHINGTON, June 30 /PRNewswire/ -- The Advertising Council joined today with the U.S. Forest Service and the National Association of State Foresters to launch a new series of public service advertisements (PSAs) designed to celebrate Smokey Bear's 65th birthday and provide critical information to Americans about wildfire prevention. The television, radio, print and online PSAs are...

A Florida fire chief said a 6-foot-tall wooden Smokey Bear cut-out was stolen from outside of his fire station. Fire Chief Michael Carver of the Hortense Volunteer Fire Department said the handcrafted Smokey Bear was stolen Friday night from where it had been bolted to a wildfire danger sign outside of the station, the Jacksonville (Fla.) Times-Union reported Wednesday. Smokey the Bear is missing. He's gone, and we would love to have him back home where he belongs, Carver said. Chief Ranger...

By TAMI ABDOLLAH Adam Deem holds the cub he found in burned brush in Shasta- Trinity National Forest. Lil' Smokey's paws were badly burned and his left eye was singed. Adam Deem was driving through burned brush in the Shasta-Trinity National Forest west of Redding when he spotted a black bear cub teetering oddly in the middle of the road. It was Thursday morning, weeks into the state's fire siege. Deem, a forester with the California Department of Forestry and Fire Protection, grabbed a...

By Chris Bowman, The Sacramento Bee, Calif. Jul. 18--If every cloud has a silver lining, what good can be said of the big brown dome of wildfire smoke that capped much of California these past few weeks? Plenty, say ecologists who study the effects of fire on the landscape. While the siege of lightning-sparked fires continues to inundate parts of Northern California with hazardously smoky air, the blazes also consumed more than 1,400 square miles of dangerously overgrown forests and oak...