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Last updated on April 25, 2014 at 5:25 EDT

Latest Snickers Stories

2014-02-28 12:25:42

New Twist on Iconic 'You're Not You When You're Hungry' Campaign Produces Monster Satisfaction HACKETTSTOWN, N.J., Feb. 28, 2014 /PRNewswire/ -- Fans are used to seeing the infamous monster Godzilla destroying cities and terrifying crowds, but how about playing table tennis, water skiing or riding quads? Today, Mars Chocolate North America announced that SNICKERS® Brand will showcase the never-before-seen "satisfied" side of Godzilla in a humorous new commercial that is set to debut...

2014-02-21 08:23:56

'Year of Peanut' Campaign Puts Yellow and M&M'S® Peanut on Track HACKETTSTOWN, N.J., Feb. 21, 2014 /PRNewswire/ -- Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series(TM) season, Mars Chocolate North America and M&M'S® Racing are taking the nuttiness of M&M'S Peanut in NASCAR® to new extremes by unveiling an M&M'S®...

2014-01-29 12:24:34

Greatest M&M'S® Spokescandy (aka me) Willing to Star in Any Company's Big Game Commercial HACKETTSTOWN, N.J., Jan. 29, 2014 /PRNewswire/ -- An open announcement from the desk of Red (which is really more of a TV tray, but I digress): This week, M&M'S® Brand made a monumental mistake: they passed over the reigning advertising MVP - moi - and instead chose my fellow spokescandy Yellow to star in the brand's new Big Game commercial. At the risk of over-reacting, this "benching"...

2014-01-23 12:25:11

Beloved Character Yellow to Star in Super Bowl XLVIII Spot for M&M'S® Peanut HACKETTSTOWN, N.J., Jan. 23, 2014 /PRNewswire/ -- It's been 60 years in the making, but on Sunday, February 2, beloved M&M'S® Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M'S® will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M'S® Peanut, with Yellow taking the lead role in the Big...

2013-09-04 08:27:07

Ink Deal With Earnhardt Ganassi Racing for Kyle Larson to Pilot a SNICKERS® Bites Car in Two Races HACKETTSTOWN, N.J., Sept. 4, 2013 /PRNewswire/ -- Today Mars Chocolate North America announced the company's SNICKERS® Brand inked a new partnership with Earnhardt Ganassi Racing with Felix Sabates (EGR) that will feature development driver Kyle Larson taking the wheel of a SNICKERS® Bites car during upcoming NASCAR Nationwide Series (NNS) races in Richmond and Chicago. Larson will...

2013-07-22 12:24:32

New study uncovers eye-popping information about sports fans -- providing a new opportunity for brand marketers NEW YORK, July 22, 2013 /PRNewswire/ -- Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal of Consumer Research says fans are so deep in their traditions, they will drop brand loyalty-if it means a...

2013-05-01 08:28:12

If Bite-Sized Female Jockey Rosie Napravnik Makes History, SNICKERS® Brand Will help Satisfy America's Hunger with 1 Million SNICKERS Bites HACKETTSTOWN, N.J., May 1, 2013 /PRNewswire/ -- One of the nation's leading jockeys, Rosie Napravnik, may be bite-sized, but if she wins America's most famous horse race in Kentucky this weekend, she'll not only make history, she'll satisfy America's hunger in a BIG way. (Photo: http://photos.prnewswire.com/prnh/20130501/CG053180) Today...

2013-02-08 20:21:59

HACKETTSTOWN, N.J., Feb. 8, 2013 /PRNewswire/ --Today Mars Chocolate North America announced SNICKERS® Brand will showcase their new "You're Not You When You're Hungry®" :30 second commercial during the Grammy's on CBS this Sunday. The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO New York. The new commercial also will kick-off an exciting year...

2013-02-04 04:20:23

ALBUQUERQUE, N.M., Feb. 4, 2013 /PRNewswire/ -- Dodge Ram's "Farmer" spot was the highest-rated commercial during Super Bowl XLVII according to ADBOWL(®), the original advertising ranking website for consumers developed in 2002 by McKee Wallwork & Company. But two everyday Internet kitten videos outperformed most of the big-budget commercials. As of 11:00 p.m. MST*, the top 5 ads as ranked by ADBOWL(®) voters on a five point scale were: 1 Ram Truck: Farmer...

2012-12-13 08:27:06

HACKETTSTOWN, N.J., Dec. 13, 2012 /PRNewswire/ --The winter months mark the end of the outdoor training season for many active people, and the colder, shorter days can make it challenging to stay motivated and active. That's why Mars Chocolate North America is proud to announce that its MARATHON(®) brand has developed the MARATHON(®) Bar Offseason Game Plan, a set of fun, simple training and nutrition programs designed to help encourage and support athletes who strive to finish 2012...