Latest Snowsports Industries America Stories
MCLEAN, Va., Jan. 7 /PRNewswire/ -- SnowSports Industries America (SIA) released information from their SnowSports Consumer Panel. Overall, skiers and riders are concerned about the economy but they will participate as they always do, particularly if the snow continues to fall.
MCLEAN, Va., Jan. 6 /PRNewswire/ -- While the overall retail market struggled to make it into the black after Thanksgiving, the snow sports market remained healthy with 3% growth according to SnowSports Industries America's (SIA) exclusive research.
MCLEAN, Va., Dec. 18 /PRNewswire/ -- Twenty-two states and more than two hundred ski and snowboard resorts are hosting learning programs during January 2009 -- Learn a Snow Sport Month. It's the first time that this many organizations have collaborated on the initiative.
MCLEAN, Va., Dec. 9 /PRNewswire/ -- Snow sports shoppers are willing to spend their money on snow sports equipment, apparel and accessories even when the overall economy is significantly down.