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Latest So Curtis Stories

2008-07-14 09:00:14

By Charles Duhigg A few years ago, a self-described "militant liberal" named Val Curtis decided that it was time to save millions of children from death and disease. So Curtis, an anthropologist then living in Burkina Faso, contacted some of the world's largest multinational corporations and asked them, in effect, to teach her how to manipulate consumer habits worldwide. Curtis, now the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine, had spent years...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'