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Latest So Curtis Stories

2008-07-14 09:00:14

By Charles Duhigg A few years ago, a self-described "militant liberal" named Val Curtis decided that it was time to save millions of children from death and disease. So Curtis, an anthropologist then living in Burkina Faso, contacted some of the world's largest multinational corporations and asked them, in effect, to teach her how to manipulate consumer habits worldwide. Curtis, now the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine, had spent years...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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