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Last updated on April 20, 2014 at 14:04 EDT

Latest Soccer mom Stories

2011-09-20 11:30:00

NEW YORK, Sept. 20, 2011 /PRNewswire/ -- As the back-to-school battle gets into full swing, parents across the country are arming their cars with school books, sport equipment and dance gear. But today's carpool wars are not just the domain of the soccer mom and the minivan. A new survey - commissioned by Chevrolet of more than 470 dads across America - found that 80 percent of fathers take an active role in daily family life, with 73 percent driving their kids to school, daycare and...

2011-08-19 14:58:00

POMPANO BEACH, Fla., Aug. 19, 2011 /PRNewswire/ -- From Soccer Moms to iPhone moms, a new generation of Power Moms are taking America by storm. With over 83 million mothers in the United States, women with children represent not only the most powerful group of consumers but one of the largest voting blocks in America. The influential soccer mom of the 80s, credited with voting Bill Clinton into the White House and catching the attention of Fortune 100 brands, has been replaced. Today, the...

2011-08-16 10:30:00

POMPANO BEACH, Fla., Aug. 16, 2011 /PRNewswire/ -- A new category of "mom" is changing the face of the US economy and the tactics companies use to sell products to this powerful consumer group. The influential soccer mom of the 80s, credited with voting Bill Clinton into the White House and catching the attention of Fortune 100 brands, has been replaced. Today, the iPhone-toting and Facebook-posting parents who are recommending and purchasing products beyond the soccer field and carpool...

2009-12-01 08:07:00

LOS ANGELES, Dec. 1 /PRNewswire/ -- Gooooooaaaaaal! Cuties® California Mandarins and Clementines kicks off its 2009/2010 growing season with a fresh starting lineup that expands the brand's relationship with kids' soccer. Joy Fawcett - an award-winning soccer player, coach and mom - will captain the brand's efforts to celebrate and mentor moms on the sidelines and online. Combined with league sponsorship expansion into Texas and a community-based Web site re-launch,...

2008-10-04 15:00:13

By David A. Sargent LEWISTON - If there's anything predictable about a season of shows for The Public Theatre, it's quality and originality. The upcoming 2008-2009 schedule is no exception. The new season kicks off, literally, with "Secrets of a Soccer Mom" on Oct. 24. This is a humorous and uplifting play about three multitasking moms who recapture their spirit, humor and passion when they leave their traditional roles on the sideline and play in the annual mother-versus-son soccer game...