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Latest Sojern Stories

2008-08-28 03:00:42

By Anonymous Six airlines have signed up to a new initiative that will mean tailored content can be printed on customer's boarding passes. The programme is supplied by travel content provider Sojern, with carriers such as American Airlines, Delta Air Lines and US Airways already participating. Information such as local weather and area facts, as well as restaurant and theatre recommendations, will be printed on passes obtained at check-in. Advertisers already signed up to the customised...

2008-07-15 06:00:38

By Roger Yu As a way to generate extra revenue, five major U.S. airlines will start publishing advertisements on the boarding passes that customers print at home. Delta, Northwest, US Airways, United and Continental have signed contracts with Sojern, an Omaha-based start-up, to fill their printed boarding passes with targeted ads, coupons, restaurant and shop recommendations and other tailored lists of events. The information will be based on the destination and duration of stay....


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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