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2014-08-27 08:31:09

Wahi to Drive the Roadmap for Sojern Traveler Platform and Accelerate the Company's Data Capabilities SAN FRANCISCO, Aug. 27, 2014 /PRNewswire/ -- Sojern, the world's leading data-driven traveler platform, today announced the appointment of Sanjay Wahi as VP of Product & Insights. Wahi brings over 17 years of experience using sophisticated behavioral analytics to develop innovative, data-driven products for the Travel & Internet industries....

2008-08-28 03:00:42

By Anonymous Six airlines have signed up to a new initiative that will mean tailored content can be printed on customer's boarding passes. The programme is supplied by travel content provider Sojern, with carriers such as American Airlines, Delta Air Lines and US Airways already participating. Information such as local weather and area facts, as well as restaurant and theatre recommendations, will be printed on passes obtained at check-in. Advertisers already signed up to the customised...

2008-07-15 06:00:38

By Roger Yu As a way to generate extra revenue, five major U.S. airlines will start publishing advertisements on the boarding passes that customers print at home. Delta, Northwest, US Airways, United and Continental have signed contracts with Sojern, an Omaha-based start-up, to fill their printed boarding passes with targeted ads, coupons, restaurant and shop recommendations and other tailored lists of events. The information will be based on the destination and duration of stay....


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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