Latest Specific Media Stories

2014-05-29 08:27:01

CRM Tool Matches Offline Customer Data to Online Individuals for Customized Campaigns IRVINE, Calif., May 29, 2014 /PRNewswire/ -- Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage their existing offline customer data to reach their actual customers across the open web. This advanced CRM offering securely matches data points from a brand's customer sales and loyalty data against a proprietary database...

2014-05-20 08:29:27

IRVINE, Calif., May 20, 2014 /PRNewswire/ -- Specific Media, a leading global media company, announces the addition of Larry Goodman, Founder and President of White Mountain Media and former Turner Broadcasting executive, to its Board of Directors. Goodman's expertise extends to both traditional and digital media. During his accomplished career in media planning, buying and selling, Goodman built and led media properties as both the President of CNN Sales and Marketing, as well as...

2014-03-18 08:21:42

IRVINE, Calif., March 18, 2014 /PRNewswire/ -- Specific Media, a leading global media company, announced that it has appointed Mary Pat Geiger as Director of Sales to strengthen existing partnerships with top automotive brands. Geiger will be based in the company's Detroit office and will oversee Specific Media's roster of automotive industry clients. "We are delighted to have Mary Pat bring her unique expertise to our team," said Jill Botway, Global EVP of Sales and Marketing at...

2014-02-25 08:28:18

IRVINE, Calif., Feb. 25, 2014 /PRNewswire/ -- Specific Media, a leading global media company, announced the appointment of Erin Madorsky and Craig Benner as Senior Vice Presidents, U.S. Sales. In their new roles, Madorsky and Benner will lead national sales strategy and execution. Madorsky will oversee the Eastern market including the company's New York, Boston, and Detroit offices. Benner will oversee the Western, Central, and Southern markets including the company's Irvine, Los...

2014-02-05 08:27:09

IRVINE, Calif., Feb. 5, 2014 /PRNewswire/ -- Specific Media, a leading global media company, has launched the advertising industry's only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico's Adtricity® technology, "Programmatic from Specific Media((TM))" directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ratings. The solution provides advertisers and agencies with...

2014-01-08 23:22:05

Specific Media Selects Prodagio Contract for Authoring and Tracking all Contracts Through its General Counsel’s Office (PRWEB) January 08, 2014 With capabilities spanning customized video, engaging original content and decision-driving display, Specific Media offers custom solutions connecting all digital formats to execute a smarter and more efficient marketing plan for its customers. Specific Media has selected Prodagio Contract as its platform for drafting and tracking all contracts...

Word of the Day
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'