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Latest Sports drinks Stories

2010-06-29 07:00:00

CHICAGO, June 29 /PRNewswire/ -- The award-winning, original program, REPLAY, created by Gatorade will return for a third season. Gatorade REPLAY stages re-matches of classic games between some of the nation's best high school sports teams and gives former teammates the chance to prove once you're an athlete, you're always an athlete. In its third season, Gatorade will reunite two South Side Chicago high school basketball powerhouses - Bloom and Brother Rice - whose 2000 super sectional...

2010-06-01 07:00:00

CHICAGO, June 1 /PRNewswire/ -- To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established a partnership with Dick's Sporting Goods (NYSE: DKS). Dick's Sporting Goods, the premier, national sporting goods retailer with more than 424 stores throughout the U.S., will be Gatorade's Sports Performance Headquarters and will offer Gatorade's new line of G Series Pro products, a new line of...

2010-05-09 19:15:00

DETROIT, May 9 /PRNewswire/ -- For Trenton hockey alumni, redemption has come after years of waiting as they defeated their Detroit Catholic Central counterparts by a score of 4-2, which provided finality to their 1999 game that ended in a 4-4 tie due to a serious injury to Trenton's Kurt LaTarte. Gatorade reunited members from both teams, including LaTarte, and their original coaching staffs for a full-check, regulation length game. From the moment Compuware Arena's doors opened, to...

2010-04-09 09:00:00

CHICAGO, April 9 /PRNewswire/ -- The city of Detroit will grab national attention May 9 as players from the 1999 Detroit Catholic Central (CC) Shamrocks and Trenton Trojans high school hockey teams take the ice as a part of REPLAY, Fueled by Gatorade. The game will be played at Compuware Arena in Plymouth, Mich., and will feature 23-time NHL All-Star and "Mr. Hockey," Gordie Howe, who will serve as game day commissioner. REPLAY, Fueled by Gatorade, re-stages classic games between some...

2010-03-23 08:15:00

CHICAGO, March 23 /PRNewswire/ -- In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro - a new variant of its recently launched G Series - through a distribution alliance with GNC, the nation's premier specialist retailer of nutritional products for the active consumer. G Series Pro was originally developed by The Gatorade Sports Science Institute to meet the needs of...

2010-02-05 06:00:00

CHICAGO, Feb. 5 /PRNewswire/ -- Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists from the Gatorade Sports Science Institute worked with some of the world's greatest athletes to create the G Series, a new line of sports performance...

2010-01-13 15:00:00

CHICAGO, Jan. 13 /PRNewswire/ -- The Gatorade Company, a division of PepsiCo (NYSE: PEP), today announced Andrea Fairchild as its new vice president of brand marketing. Fairchild, 38, comes to PepsiCo after 10 years at Nike (NYSE: NKE), where she was responsible for driving global business growth for the company's Women's Training category. (Photo: http://www.newscom.com/cgi-bin/prnh/20100113/CG37245) In her new Gatorade role, Fairchild will help guide and implement the brand's overall...

2010-01-06 07:07:00

PURCHASE, N.Y., Jan. 6 /PRNewswire/ -- Nothing comes between Ashley Greene and her SoBe. Nothing... zero! And to prove it, "The Twilight Saga" actress is celebrating the launch of SoBe Lifewater's newest 0 calorie flavors - Cherimoya Punch and Strawberry Dragonfruit - by posing in SoBe skinsuits for the pages of Sports Illustrated's iconic Swimsuit issue. The advertising spread from SoBe, a vibrant PepsiCo brand, appears exclusively in the eagerly-anticipated 2010 edition which hits...

2009-10-23 09:00:00

CHICAGO, Oct. 23 /PRNewswire-FirstCall/ -- The Quaker Oats Company, a division of PepsiCo, Inc. (NYSE: PEP) has appointed Toronto-based Juniper Park, an Omnicom Group company, agency of record for its entire Quaker Foods & Snacks North America portfolio of brands. "We're excited to expand our relationship with Juniper Park to now include our entire Quaker Foods and Snacks portfolio," said Kirsten Lynch, Quaker Chief Marketing Officer. "Quaker is the jewel in the PepsiCo family of...

2009-10-05 09:15:00

WASHINGTON, Oct. 5 /PRNewswire-FirstCall/ -- PepsiCo, Inc. (NYSE: PEP), one of the world's largest food and beverage companies, today announced that it will expand its existing efforts to help reduce obesity in the United States by joining the Healthy Weight Commitment Foundation (HWCF). A first-of-its-kind endeavor, the HWCF involves the collaboration of more than 40 members of the food and beverage industry, retailers and diverse non-governmental organizations, with PepsiCo serving in...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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