Quantcast
Last updated on April 18, 2014 at 1:21 EDT

Latest Sports drinks Stories

2009-04-26 20:41:00

Peyton and Eli Manning Serve as Honorary Coaches in Rematch Between the Nation's Most Storied High School Rivals, Gatorade Begins Search for Next REPLAY CHICAGO, April 26 /PRNewswire/ -- It was a game more than 15 years in the making, and in the end the Phillipsburg Stateliners finally came away with long-awaited bragging rights. Players from the 1993 Phillipsburg High School football team notched a 27-12 victory against their rivals the Easton Area Red Rovers in a full contact, four-quarter...

cd2dde0b4471e5099a7c5fc3d6a8e01b1
2009-04-21 07:45:21

According to a new research study, carbohydrate-loaded sports drinks really do enhance athletic performance "“ and moreover, they start working before you even swallow them. Scientists testing the physical performance of athletes had them rinse their mouths with one of two high-carb sport drinks. Results showed an almost instantaneous improvement in the athletes' abilities.  When the same test was repeated with water flavored with sugar-free sweeteners, researchers did not observed...

2009-04-14 15:11:37

Gatorade Co., a division of PepsiCo Inc., has filed suit in New York to stop a Coca-Cola Co. advertisement that compares the two companies' sports drinks. The advertisement in question touts Coca-Cola's Powerade Ion 4 as the complete sports drink, says Gatorade is missing two electrolytes and is therefore incomplete, the Chicago Tribune reported Tuesday. The suit claims there is no evidence scientific or otherwise that Powerade Ion 4 is a superior product. PepsiCo bought Gatorade as part of a...

2009-04-14 08:00:00

New products offer added flavors, antioxidants and nutritional benefits; Packaging now more environmentally responsible NEW YORK, April 14 /PRNewswire/ -- Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body's momentum. With just 10 calories per serving(1), Propel is available in a variety of great-tasting flavors and most contain antioxidants...

2009-04-09 09:13:00

NEW YORK, April 9 /PRNewswire-FirstCall/ -- Soccer United Marketing, Major League Soccer's marketing arm, and PepsiCo (NYSE: PEP) today announced a new multi-year partnership. The agreement renews PepsiCo's status with Major League Soccer, U.S. Soccer Federation and SuperLiga, an annual tournament in the United States pitting MLS teams versus Mexican First Division clubs. PepsiCo has been an MLS partner since the inaugural 1996 season. Under the new agreement, PepsiCo will have exclusive...

2009-03-20 14:33:00

PURCHASE, N.Y., March 20 /PRNewswire-FirstCall/ --In observance of the upcoming 17th anniversary of World Water Day on March 22, PepsiCo (NYSE: PEP) has reaffirmed its commitment to responsible water stewardship though an ambitious agenda of global initiatives. These programs are part of the company's Performance with Purpose vision: delivering shareholder value while leaving a positive imprint on society. "Water is critical to life, and essential to our business," said PepsiCo Chairman and...

2009-02-24 20:44:00

HOLLYWOOD, Calif., Feb. 24 /PRNewswire/ -- Top world ranked tennis player Serena Williams -- who just came off winning her 10th Grand Slam Singles Title at the 2009 Australian Open -- teamed up with Gatorade G2 today at Hollywood's famed Roosevelt Hotel to select who will appear alongside her in a new national "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie sports drink. Emceed by Access Hollywood host and upcoming Dancing with the Stars competitor, Nancy O'Dell, The G2...

2009-01-30 20:48:00

Light Teams With SoBe Lizards in Ad to Introduce New Zero-Calorie SoBe Lifewater Flavors PURCHASE, N.Y., Jan. 30 /PRNewswire/ -- Who says 300-pound offensive lineman can't dance? Just a year after supermodel Naomi Campbell strutted her stuff for SoBe Lifewater in a highly-memorable Super Bowl ad, it's time to take center stage during the big game. (Photo: http://www.newscom.com/cgi-bin/prnh/20090130/NY65263 ) A special, 15-second 2-D spot featuring Matt Light and the ubiquitous SoBe...

2009-01-30 09:30:00

CHICAGO, Jan. 30 /PRNewswire/ -- The Gatorade Company, a division of PepsiCo (PEP), will reveal for the first time it has been behind the "What's G" campaign in two new ads featuring an impressive roster of 16 athletes representing 10 sports on Super Bowl XLIII. Narrating one of the ads is Grammy nominated artist Lil' Wayne who defines what "G" means in a Gatorade context as the heart, hustle and soul of athleticism. In the second spot, the athletes define what "G" means to them....

2009-01-15 15:27:00

PARK CITY, Utah, Jan. 15 /PRNewswire/ -- The annual film festival in Park City, Utah, usually known for power lunches, will now feature power crunches thanks to Gatorade creating the first ever full-service fitness center, called the "G Gym." Actors Eliza Dushku and Nick Cannon, both in town for the festival, are two of the many celebrities to snatch up appointments with top Hollywood trainers, many of whom will also help raise a "G" or $1,000 for charity, up to $20,000. Gatorade...