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Latest Sports drinks Stories

2009-01-15 15:27:00

PARK CITY, Utah, Jan. 15 /PRNewswire/ -- The annual film festival in Park City, Utah, usually known for power lunches, will now feature power crunches thanks to Gatorade creating the first ever full-service fitness center, called the "G Gym." Actors Eliza Dushku and Nick Cannon, both in town for the festival, are two of the many celebrities to snatch up appointments with top Hollywood trainers, many of whom will also help raise a "G" or $1,000 for charity, up to $20,000. Gatorade...

2008-11-03 03:00:10

BEIJING, Nov. 3 /PRNewswire-FirstCall/ -- PepsiCo, one of the world's largest food and beverage companies, announced today that it plans to invest U.S. $1 billion in China over the next four years. The investment is part of the company's ongoing strategy to expand in emerging markets and broaden its portfolio of locally-relevant products. "I am delighted to announce that over the next four years we plan to invest $1 billion in our beverage and food businesses here in China," said PepsiCo...

2008-10-24 15:00:16

CHICAGO, Oct. 24 /PRNewswire/ -- The Quaker Oats Company, a division of PepsiCo, Inc. , has named San Francisco-based Goodby, Silverstein & Partners, an Omnicom Group company, its lead advertising agency, following a comprehensive review. "Goodby, Silverstein captured the essence of our products and the iconic character of the Quaker brand in a unique and captivating way," noted Mark Schiller, Quaker president. "The agency team exhibited a deep appreciation and passion for our business,...

2008-10-02 12:05:00

To: ENVIRONMENTAL EDITORS Contact: Dave DeCecco of PepsiCo, +1-914-253-2655, david.dececco@pepsi.com PURCHASE, N.Y., Oct. 2 /PRNewswire-FirstCall/ -- PepsiCo (NYSE: PEP) announced today that it has made significant progress toward its long-term environmental sustainability goals, which include reducing water consumption by 20 percent, electricity consumption by 20 percent and fuel consumption by 25 percent per unit of production by 2015 compared to 2006. These goals are part of PepsiCos...

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2007-11-27 18:00:00

By RON WORD JACKSONVILLE, Fla. - Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He was 80. His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school's football players replace carbohydrates and electrolytes lost through sweat while playing in swamp-like heat. "Today with his passing, the...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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