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Latest SpotCo Stories

2009-01-07 06:48:00

SpotCo's marketing campaigns get top billing NEW YORK, Jan. 7 /PRNewswire/ -- Playbill.com put the topping on the cake for SpotCo by choosing several examples of the white-hot advertising agency's campaigns from 2008 in the publication's top theater stories for the year. The year 2008 has already proven the best-ever for SpotCo, which represented an astounding 62 Tony nominations last year, resulting in 14 Tony wins, including Best Play and Best Musical. The advertising agency, which...

2008-12-04 09:02:00

NEW YORK, Dec. 4 /PRNewswire/ -- In the theatrical world, the stormy global economy has not hindered "sold out" debuts of new Broadway shows right before the holidays -- and Broadway experts predict that most shows "will go on" through this worst of times. Drew Hodges, founder of SpotCo advertising agency, believes Broadway will prove resilient, just as it has historically in deep recessionary times. "While people in the U.S. and around the world are curtailing spending, history has...

2008-10-07 09:00:33

NEW YORK, Oct. 7 /PRNewswire/ -- Despite the high anxiety levels caused by the $700 million bailout and a heated Presidential election, the entertainment business has an edge over many other industries -- it has historically prospered during tough times. "You will see some changes in a soft economy, including less dire and dark themes in advertising campaigns," said Drew Hodges, founder of SpotCo. "The messages have to be simple, 'get happy' and hopeful." SpotCo, which represents nearly...

2008-09-15 09:00:33

NEW YORK, Sept. 15 /PRNewswire/ -- Despite the doom and gloom of recession worries, international sales of luxury goods continue to flourish. Among the white hot properties in the elite brand category is live entertainment. Across the globe, ticket buyers aren't flinching at spending hundreds of dollars for seats in sold-out venues. Creating the marketing campaigns that are catapulting theatrical productions into worldwide brands is a newly formed partnership between ad super shops SpotCo in...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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