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Latest Starcom IP Asia Stories

2011-07-19 08:15:00

NEW YORK, July 19, 2011 /PRNewswire/ -- Scarborough announced it has extended its relationship with Publicis Groupe's Starcom MediaVest Group Inc. (SMG) and ZenithOptimedia (ZO), to help guide the local media planning and buying activities and communications planning projects both agencies undertake for their clients. Through this expanded new arrangement, 11 Publicis subsidiaries will have access to Scarborough insights from over 100 local markets, national studies and Hispanic services....

2011-07-19 07:30:00

COLUMBIA, Md., July 19, 2011 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced a multi-year ratings and software contract renewal with Starcom MediaVest and ZenithOptimedia, part of Publicis Groupe, one of the largest brand communications organizations in the world. The contract provides access to the monthly reports in all Portable People Meter((TM)) markets, the data reports for all diary markets, as well as RADAR, Nationwide and TAPSCAN Web services. Eight Publicis-owned...

2011-05-17 11:57:00

NEW YORK, May 17, 2011 /PRNewswire/ -- MSLGROUP, Publicis Groupe's specialty communications, PR and experiential network, today announces it has hired Graham Gunn as senior vice president and creative director of its thriving digital practice. In this newly created role, Gunn will report to Stephen Marino, senior vice president, Director of Digital and Social Media, North America. MSLGROUP provides digital and social media services for some of the world's leading companies. "The social web...

2011-05-02 11:31:00

NEW YORK, May 2, 2011 /PRNewswire/ -- On any given night of the week in New York you can find long lines of emo, hip-hop or hipster subcultures snaking around city blocks awaiting entry to today's hottest concerts. MSLGROUP, one of the world's leading social engagement firms, recognizes that for marketers, these lines represent a resource of brutally honest opinions about their products and information on the day's latest trends. This week, the firm launched MSL On Queue, an alternative...

2009-06-04 17:00:00

PARIS, June 4 /PRNewswire-FirstCall/ -- General Motors, Monday June 1st, filed a petition for protection under Chapter 11 with the U.S. Bankruptcy Court in order to restructure its business. The premise of GM's restructuring plan is the sale of its businesses to a new company free from many of GM's legacy obligations. GM asked the bankruptcy Court to grant "essential vendor" status to certain of its suppliers and to establish procedures for the assumption and assignment of certain...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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