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I'm Bob Karson with the discovery files -- new advances in science and engineering from the National Science Foundation.
Two researchers from the Polytechnic University of Catalonia (UPC) and the University of Aberdeen in the United Kingdom have shown for the first time that the law of brevity in human language.
Duke University computer scientist Susan Rodger is hoping ice skaters, cute animals and fearsome dragons will bring new talent to her field.
It's common for retailers to bundle two different products (like razors and blades) together and describe one as free. A new study in the Journal of Consumer Research shows that this strategy leads consumers to devalue the items when they're sold individually.
After the success of his first video game, â€œBoom Bloxâ€, Oscar-winning director Steven Spielberg is set to release the first follow-up, â€œBoom Blox Bash Partyâ€ under videogame publisher Electronic Arts.
Kids always seem to be ahead of trends, and marketers realize the importance of new products and services taking off with the younger set. A new study in the Journal of Consumer Research helps identify which children might be the trendsetters of their generation.
"Physically active transport is probably our best bet for helping populations at risk of heart disease and diabetes to increase physical activity levels, since we have to spend time getting to and from work anyway," says Dr Erik Hemmingsson, who led the research.
When you're on a diet, deciding to skip your favorite calorie-laden foods and eat something healthier takes a whole lot of self-control--an ability that seems to come easier to some of us than others.
Half of all Americans expect another country to emerge this century as the world's leader in addressing technological challenges that range from the economy to global warming, according to a survey of U.S. public opinion released Tuesday by Duke University.
Researchers at Canada's largest children's rehabilitation hospital have developed a technique that uses infrared light brain imaging to decode preference â€“ with the goal of ultimately opening the world of choice to children who can't speak or move.