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Latest Stefan Engeseth Stories

2012-03-27 22:20:28

STOCKHOLM, March 28, 2012 /PRNewswire/ -- Sharks are not only nature's most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the competition. Stefan Engeseth, author of the new book Sharkonomics, argues that taking market share from market leaders is about being aware, creating presence and punching above your weight. By applying the...