Latest Stevia Stories

OAK BROOK, Ill., April 26 /PRNewswire/ -- PureCircle, the world's leading producer and marketer of stevia-based, all-natural, zero-calorie sweeteners, and Michigan State University (MSU), one of the world's premier horticultural research institutions, have signed an agreement for research and breeding of the stevia plant. The agreement brings MSU's highly technical staff and resources of the Department of Horticulture to bear on stevia rebaudiana. The plant, native to Paraguay, has been...

WAYZATA, Minnesota, April 14, 2010 /PRNewswire/ -- The European Food Safety Authority (EFSA) today published a Scientific Opinion, which confirms that steviol glycosides, sweeteners extracted from the stevia plant, are safe for use in foods and beverages and establishes an Acceptable Daily Intake (ADI) for their safe consumption. In its published Scientific Opinion, EFSA's Panel on Food Additives and Nutrient Sources Added to Foods (ANS) concludes that, considering the available...

OAK BROOK, Ill., April 12 /PRNewswire-FirstCall/ -- PureCircle (The International Stock Exchange, London: PURE), the world's leading producer of naturally zero-calorie sweeteners , including stevia-derived Reb A, today announced that it will formally launch its effort to help reduce obesity in the United States by joining the Healthy Weight Commitment Foundation (HWCF). A first-of-its-kind endeavor, the HWCF involves the collaboration of more than 40 members of the food and beverage...

TARRYTOWN, N.Y., April 12 /PRNewswire/ -- Crystal Light(®) is launching an exciting new way for women to enjoy the water their bodies need. Crystal Light Pure Fitness is the first nationally available low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners.(1) It's sweetened with evaporated cane juice and Truvia(TM), an all-natural, calorie-free sweetener derived from the stevia plant. "It's important for people to keep adequately hydrated,"...

An all-natural, herbal artificial sweetener, approved for use in the U.S. in December 2008, has already earned a market share of $500 million, according to a March 28 AFP report.Rebaudioside A (Reb-A) and Purevia are two products made from a South American herb known as stevia, and have become attractive alternatives to aspartame and other sugar-replacing artificial sweeteners because it is all natural.According to Mintel, a global marketing research firm originally founded in the United...

OAK BROOK, Ill., March 15 /PRNewswire/ -- PureCircle, the global leader in the production of high-purity stevia products, today announced that it's stevia-derived Reb A has so far helped customers eliminate a half-trillion calories from diets in the USA. The figure, based on product sales through the end of 2009, is indicative of stevia's potential to help policymakers, manufacturers and consumers address the nation's obesity epidemic. "In a matter of weeks, Michelle Obama's 'Let's Move'...

SUGAR LAND, Texas and OAK BROOK, Ill., Feb. 22 /PRNewswire/ -- Imperial Sugar Company and PureCircle Limited are pleased to announce the launch of Natural Sweet Ventures LLC ("Natural Sweet"), a joint venture created between Imperial, one of the largest marketers of refined sugar in North America, and PureCircle, the global leader in the production of high purity stevia products. The exclusive North American joint venture will combine the natural benefits of both sugar and stevia to develop...

ASUNCION, Paraguay, Jan. 11 /PRNewswire/ -- On January 7th, PureCircle South America SA (PCSA) and the Cooperativa Colonias Unidas signed a contract for the production and supply of stevia leaves. The event was held at the Cooperative headquarters in Obligado and attended by managers and executives from both companies. Both PCSA and the Cooperative are forging a strong commitment to develop the production of proprietary varieties of high-quality stevia, to meet the growing international...

NEWTOWN, Pa., Dec. 8 /PRNewswire/ -- Steaz, the nation's premier brand of organic and fair-trade beverages, has received two Best of 2009 awards from BevNET, the leading online community website for the beverage industry. Steaz was named Best New Organic Product of 2009 and Best New Carbonated Beverage of 2009. Both awards honor Steaz Zero Calorie Sparkling Green Teas, introduced in October. "We are always honored to be a part of BevNET's Best of class awards," said Eric Schnell, Co-Founder...

SALT LAKE CITY, Nov. 12 /PRNewswire/ -- GLG-Weider Sweet Naturals ("Sweet Naturals") is a joint venture between GLG Life Tech Corporation ("GLG") and Weider Global Nutrition ("Weider"), combining GLG's knowledge of stevia and Weider's expertise in marketing, sales and distribution of health and nutritional products. In their Shareholders' Agreement, GLG and Weider stated their intention was to maximize stevia-based product sales through Sweet Naturals throughout the world. On October 14,...