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2008-12-17 16:47:00

New Natural Sweetener - Truvia(TM) Rebiana - Market Leader in New Sweetness Category WAYZATA, Minn., Dec. 17 /PRNewswire/ -- Today, Cargill received official notification from the U.S. Food and Drug Administration (FDA) stating that the agency has no objection to the conclusion of an independent expert panel which reviewed research that rebaudioside A (rebiana), the identity in Truvia(TM) rebiana, is generally recognized as safe (GRAS) for use as a general purpose sweetener. The FDA letter...

2008-12-17 16:24:00

All-Natural Zero-Calorie PureVia(TM) Tabletop Sweetener Begins Shipping to Retailers; PureVia(TM) Makes its U.S. Debut in Zero-Calorie SoBe Lifewater(R), and Trop 50, a New Light Orange Juice Product from Tropicana in First Quarter 2009 CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ -- Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in...

2008-11-30 15:18:44

The U.S. Food and Drug Administration may approve zero-calorie sweeteners derived from a shrub called stevia, analysts say. Major U.S. beverage companies -- PepsiCo Inc. and Coca-Cola Co. -- want to market stevia-sweetened products once the sweetener gets approval, the Chicago Tribune said. Agribusiness giant Cargill Inc. already has a stevia-based sweetener in grocery stores, and Chicago-based Merisant Co., maker of the popular sweetener Equal, soon will do the same, the newspaper said. But...

2008-10-15 09:00:23

Sunwin International Neutraceuticals, Inc. (OTCBB: SUWN), a leader in the production and distribution of Chinese herbs, veterinary medicines and one of the world's leading producers of all natural, zero calorie stevia in China, applauds the recent decision by the Australian food and drug regulatory authority (FSANZ) to approve stevia as a sweetener in Australia and New Zealand. Management is excited to explore the new market opportunities which it expects to capitalize on as a result of...

2008-07-31 09:00:59

PURCHASE, N.Y. and CHICAGO, July 31 /PRNewswire-FirstCall/ -- Most people can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/pepsicopurevia/34235/ The two companies are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant. It's...

2008-07-10 15:00:40

Many players in the beverage industry are working frantically to bring the latest craze in sweeteners to the marketplace - but only one provider can boast claims to have the purest, most natural formulation of stevia available - Wisdom Natural Brands' SweetLeaf(R) Sweetener(TM). "I don't want consumers to be mistaken or misled by claims that other products out there are all-natural when they're not," said Wisdom Natural Brands CEO Jim May. "Some of our competitors are mixing stevia with...


Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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