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Latest Strata Marketing Inc. Stories

2008-11-03 12:00:07

Strata Marketing, Inc., which sells and supports a full suite of software for end-to-end connection between media buyers and sellers, this month will begin offering buyers integrated access to Microsoft Advertising technologies. The integration of Microsoft's Atlas Enterprise application, part of the Microsoft Advertiser Suite, the industry's premier advertising platform for advertisers and agencies, with Strata's core Digital module was fast-tracked in October. With Microsoft...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'