Latest Strategy Stories

"Clearly, they are a strategic partner. They provide insights, working with us on an ongoing basis. They answer tough questions, even outside project parameters," says MMA client quoted in this study WILTON, Conn., May 22, 2013 /PRNewswire/ -- Marketing Management Analytics (MMA), a leader in helping companies apply predictive analytics to plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced it was named...

WASHINGTON, March 11, 2013 /PRNewswire/ -- Christine Delucchi, Owner, Delucchi Plus (www.delucchiplus.com), a strategic marketing communications firm, and Blue Bug Digital (www.bluebugdigital.com), an innovative digital public relations and social-media marketing agency, both located in Washington, DC, announced today the hiring of Cliff Andrews as Director of Digital Strategy. Andrews' appointment reflects the continued expansion of the companies as leaders in the digital...

THE HAGUE, The Netherlands, November 19, 2012 /PRNewswire/ -- Scenario planning helps Shell make critical business decisions Forty years ago, in 1972, work began on what many people regard as the first Shell Scenarios document, published the following year, though the roots of this work lie even further in the past. Since then, scenario planning has been at the heart of Shell's business, developing senior leadership understanding of critical factors in the business...

NEEDHAM, Mass., Oct. 9, 2012 /PRNewswire/ -- Acceleration Partners, a digital strategy and marketing firm for rapidly-growing consumer products and services companies, today announced that it is expanding its presence to New York and San Francisco in response to increasing customer demand. Headquartered in greater Boston, Acceleration Partners focuses on driving new customer acquisition for leading brands. The company specializes in developing and managing high-ROI performance...

MANCHESTER, England, August 20, 2012 /PRNewswire/ -- One of the most fascinating casino games is roulette and it is enjoyed by people all over the globe. Strategy is key in roulette because there is a multitude of different bets that can be placed over the table and trying to play and bet in a methodical manner can be a daunting task for new players. Some players search online for information about strategies and this in itself is a challenge because there is...

Lee Rannals for redOrbit.com It may be just a simple step toward world domination, but one robot is able to conquer its human adversary in a game of "Rock, Paper, Scissors" 100 percent of the time. Ishikawa Oku Lab researchers at the University of Tokyo have developed the ultimate Rock, Paper, Scissors fighting robot. The robot, which is essentially a camera-connected mechanical hand, is completely incapable of losing at the game. The hand-game dominator bot reads the shape of its...

When facing temptation, can a simple change of language make a difference? According to a new study in the Journal of Consumer Research, consumers who respond to temptation with the words "I don't" versus "I can't" are more able to resist. "Whether it's buffalo wings at a tailgate or heaping plates of calories at the Thanksgiving day dinner table that is your downfall, help is merely a couple of words away," write authors Vanessa M. Patrick (University of Houston) and Henrik Hagtvedt...

ALEXANDRIA, Va., Nov. 9, 2011 /PRNewswire-USNewswire/ -- The Global Business Travel Association, the voice of the global business travel industry, today announced Harvard Business School Professor Michael E. Porter will be a keynote speaker at the 2012 Masters Program taking place at the Mandarin Hotel in Washington, D.C., February 6-7, 2012. Professor Porter, one of the world's most influential thinkers on competitive strategy and international competitiveness, will speak widely on...

Learning Strategies, a collaborative eBook was released today, featuring perspectives from CNN, CIA, Farmers Insurance and more. Saratoga Springs, NY (PRWEB) August 06, 2011 Changing technology, changing business models, changing workforce demographics and the rise of online, on-demand knowledge are challenging corporations' approaches to workplace learning and training. Learning Strategies is a non-commercial, vendor-neutral collection of case studies from senior learning executives in...

PITTSBURGH, Aug. 4, 2011 /PRNewswire/ -- Westinghouse Electric Company today announced the appointment of Rick Gabbianelli as senior vice president of its Strategy organization. In this newly formed role, Mr. Gabbianelli will lead Westinghouse in the implementation of the following strategic priorities: analyzing and prioritizing opportunities to sell and build new nuclear plants;sustaining growth and operational excellence within core businesses; differentiating the company through...