Latest Summer's Eve Stories

LYNCHBURG, Va., Sept. 7, 2011 /PRNewswire/ -- On the heels of its new campaign launch in July, leading feminine hygiene products manufacturer Summer's Eve® (www.summerseve.com) reports that ID the V(TM) (www.idthev.com) - an online body awareness quiz the brand created to help educate the nearly 70 percent of women who could not correctly identify five major parts of the female genitalia in a recent survey - hit a milestone this week, with 25,000 people correctly completing the quiz. In...

LYNCHBURG, Va., July 18, 2011 /PRNewswire/ -- According to a recent quantitative study conducted by Summer's Eve®, nearly 70 percent of women are unable to identify five major parts of their female genitalia, and nearly 60 percent struggle with unresolved feelings about the word "vagina." The dilemma? If the majority of women don't know their own anatomy or feel comfortable talking about it, how can they properly care for it? To address this issue head-on, Summer's Eve, the...

LYNCHBURG, Va., July 18, 2011 /PRNewswire/ -- Leading feminine hygiene product manufacturer Summer's Eve® (www.summerseve.com) has launched a creative multimedia campaign with Dallas independent agency The Richards Group, to promote its full line of external cleansing and freshening products. The campaign's centerpiece is a dramatic television spot called "The V," starring Cleopatra and other strong female archetypes exalted for their combination of power and femininity. Using epic...

LYNCHBURG, Va., June 23, 2011 /PRNewswire/ -- Aimed at igniting frank, lighthearted dialogue about the female anatomy while inspiring women to be proud of their bodies, Summer's Eve®, the leading feminine hygiene product manufacturer, today announced ownership of the recently launched "That's Vaginal(TM)!" video (www.thatsvaginal.com). The initially unbranded, tongue-in-cheek video - which attempts to replace the old idiom, "That's awesome!" with the new phrase,...

LYNCHBURG, Va., May 25, 2011 /PRNewswire/ -- In connection with an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies, leading feminine hygiene product manufacturer Summer's Eve® announced today that it is partnering with women's health and empowerment expert Dr. Carla Stokes, and girls advocacy organization, i am that girl, led by women's movement advocate and Survivor finalist Alexis Jones. "We're thrilled to be working with these...

LYNCHBURG, Va., Feb. 1, 2011 /PRNewswire/ -- Leading personal care product manufacturer Summer's Eve® is debuting a new creative campaign by Dallas independent agency, The Richards Group. The campaign, called "Freshen Up In Between," features everyday scenarios women experience, such as traveling for business and going to the gym, and how Summer's Eve fits into those experiences. The campaign will include print and online ads. The online ads will debut on February 1, 2011 and the print...

LYNCHBURG, Va., Dec. 7, 2010 /PRNewswire/ -- With decades of category leadership, Summer's Eve® has become the go-to brand of feminine hygiene products for millions of women around the world. And, as the roles of women expand, evolve and shift, so must the roles of the products they use and trust. On the heels of a proprietary quantitative study of how women think and feel about their bodies -- and with the results showing more than 40% of women misidentify the vagina on an anatomical...