Latest Super Bowl advertising Stories
"Ad Meter: Year in Sports" Moves Beyond Super Bowl Ad Meter Voting Panel to Determine "Best of" Across all Sports and Sports Marketing MCLEAN, Va., May 20, 2013 /PRNewswire/ -- USA TODAY will begin a strategic expansion of its iconic Ad Meter platform beyond Super Bowl advertising this year by engaging its online panel to determine the year's 'best of the best' in sports, both on and off the field. Ad Meter: Year In Sports will encompass rankings across a range of sports...
PLANO, Texas, Feb. 4, 2013 /PRNewswire/ -- The Doritos brand today announced that its consumer-created commercial "Fashionista Daddy," which aired for the first time nationally during yesterday's Super Bowl XLVII broadcast, has scored its creator, 29-year-old Mark Freiburger of Los Angeles, the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise from Paramount Pictures and Hasbro, set...
SANTA MONICA, Calif., Feb. 4, 2013 /PRNewswire/ -- The Super Bowl is a marquee event for advertisers setting the tone of many broadcast and social media campaigns. Every year brands compete to create ground-breaking and distinctive 'blockbuster' ads that grab attention and esteem from the nearly 100 million viewers. Company 3 (CO3) is honored to have the opportunity to collaborate on some of the industry's best ads by providing color grading services on over 30 spots that aired...
MCLEAN, Va., Feb. 4, 2013 /PRNewswire/ -- Anheuser-Busch took the top stop in the 25(th) annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a man and his Clydesdale. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10). In celebration of the 25(th) anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game. Go to...
PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of...
NEW YORK, Jan. 29, 2013 /PRNewswire/ -- Kia Motors America (KMA) will be back in-cinema advertising for the premiere of its 2013 big game commercial. The fast-growing automaker will be running a 15-second teaser for its upcoming 60-second, "Space Babies," ad for the redesigned 2014 Sorento CUV on more than 14,000 screens in Screenvision's coast-to-coast, in-cinema advertising network. In addition, Screenvision will run interstitials to bring greater attention to the teaser and...
PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air --...
New Digital Hub to Drive Voting and Increase Consumer Engagement MCLEAN, Va., Dec. 10, 2012 /PRNewswire/ -- USA TODAY is expanding its Super Bowl Ad Meter program for 2013 to include a new online voting platform that will increase the Ad Meter panel vote to thousands. To kickoff the expanded USA TODAY platform, the 25(th) annual Super Bowl Ad Meter winner will be chosen by a larger than ever panel though a password-protected microsite developed by USA TODAY. New for 2013 - ads...
PLANO, Texas, Nov. 2, 2012 /PRNewswire/ -- The Doritos brand today announced a last call for entries in this year's "Crash the Super Bowl" contest. Fans have two weeks remaining to turn their boldest Doritos commercial ideas into homemade ads before contest submissions officially close on Nov. 16, 2012. As part of this year's competition, two finalist consumer-created spots ultimately will air during the Super Bowl broadcast. The finalist whose ad scores highest on the USA TODAY Ad...
PLANO, Texas, Sept. 20, 2012 /PRNewswire/ -- In one of the most highly anticipated Super Bowl announcements of the year, Doritos -- one of the marquee brands from PepsiCo's Frito-Lay division -- today revealed the details for this year's Crash the Super Bowl contest. Following six previous contests, $5 million in prize money awarded and three No. 1 USA TODAY Ad Meter rankings, the Doritos brand is doing the unthinkable for the seventh anniversary of the program -- raising the...
