Last updated on April 20, 2014 at 5:20 EDT

Latest Supima Stories

2012-02-29 09:00:00

DODGEVILLE, Wis., Feb. 29, 2012 /PRNewswire/ -- Quality blooms this spring at Lands' End with the launch of the company's new Supima® styles. Customer favorites, including the Fine Gauge Cardigan for women and the men's No Iron Oxford, have been upgraded with soft, silky Supima cotton - the finest in American-grown cotton. Supima cotton is prized for its softness and durability, as well as for producing vibrantly colored fabrics. (Photo:...

2010-02-01 11:01:00

COLUMBUS, Ohio, Feb. 1 /PRNewswire/ -- Lane Bryant® is answering consumer demand for luxury cotton fashion by expanding its exclusive Supima® cotton collection to include fresh new styles and colors for spring and beyond. (Photo: http://www.newscom.com/cgi-bin/prnh/20100201/CL47138 ) While other upscale retailers carry cotton blends, Lane Bryant is proud to carry 100% Supima cotton. Known as the "cashmere of cotton", Supima provides superior...