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Latest Sweetness Stories

26edcf67d2ca4e139c7935ee6b5f08ea1
2010-12-14 07:35:00

PepsiCo is "very close" to a breakthrough on a mix of sweeteners and flavor modifiers that will make its low-calorie beverages taste better than before, the company's chief executive officer said Monday. "We want to be out there with a product that is outstanding, not one that is just good," Pepsi CEO Indra Nooyi said at a conference hosted by Beverage Digest. "We are very close," she said, referring to a line-up of products that she declined to name. Nooyi said the breakthrough would...

2010-12-07 14:15:26

University of Illinois scientists have learned to mask the bitterness of ginseng, a common ingredient of energy drinks. "Consumers like to see ginseng on a product's ingredient list because studies show that it improves memory, enhances libido and sexual performance, boosts immunity, and alleviates diabetes. But the very compounds that make ginseng good for you also make it taste bitter," said Soo-Yeun Lee, a U of I associate professor of food science and human nutrition. In an earlier study,...

0d93fed8d955b50eae30b54c6f95d7321
2010-11-24 08:55:00

In a study in the Proceedings of the National Academy of Sciences journal, USC College's Emily Liman reveals what is behind all the puckering -- how people perceive sour flavors This Thanksgiving, when you bite into the cranberry sauce and the tartness smacks your tongue as hard as that snide comment from your sister, consider the power of sour. Neurobiology researchers at the University of Southern California have made a surprising discovery about how some cells respond to sour tastes. Of...

2010-11-03 07:00:00

EWING, N.J., Nov. 3, 2010 /PRNewswire/ -- Redpoint Bio Corporation (OTC Bulletin Board: RPBC), a company focused on the development of healthier foods and beverages and new approaches to the treatment of diabetes and obesity, today announced that it has achieved a $500,000 milestone resulting from FEMA GRAS approval of RP44, the all-natural sweetness enhancer that Redpoint licensed to International Flavors & Fragrances Inc. (NYSE: IFF) in June 2010. The milestone was achieved upon...

2010-10-04 10:00:00

WAYZATA, Minn., Oct. 4 /PRNewswire/ --Today, Truvia(TM) natural sweetener, the great-tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia(TM) natural sweetener introduces the new "Sweetness Stories" campaign that builds on the...

2010-07-28 12:59:00

BREA, Calif., July 28 /PRNewswire/ -- U.S. Niutang Chemical Inc., a subsidiary of Niutang Chemical, has been awarded the 2010 Viachem Producer Partner of the Year. Viachem Ltd., a specialty chemical distributor, conducts sales and marketing for Niutang's full line of high intensity sweeteners in the U.S. and Canada, including the company's newest product, Niutang Liquid Sucralose. (Logo: http://photos.prnewswire.com/prnh/20090528/CG23830LOGO) (Logo:...

2010-07-15 09:13:00

BREA, Calif., July 15 /PRNewswire/ -- Niutang Chemical, one of the leading manufacturers of sucralose in the world, announced today that it will introduce Niutang Liquid Sucralose at the International Food Technology (IFT) Annual Meeting and Food Expo in Chicago. Niutang Liquid Sucralose is the latest addition to the company's full line of high intensity sweeteners and will begin shipping in August. Samples will be available at Niutang's Booth #6422 throughout the IFT Show. (Logo:...

643c81186209bece734932bbce3bae221
2010-06-16 08:12:31

Low-salt foods may be harder for some people to like than others, according to a study by a Penn State College of Agricultural Sciences food scientist. The research indicates that genetics influence some of the difference in the levels of salt we like to eat. Those conclusions are important because recent, well-publicized efforts to reduce the salt content in food have left many people struggling to accept fare that simply does not taste as good to them as it does to others, pointed out John...

2010-06-15 16:13:42

Blocking hormone lowers sensitivity to sugar, opening door for food additives or drugs A hormone that helps to regulate blood sugar levels may also influence a person's sensitivity to sweet-tasting foods, according to a new study from researchers at the University of Maryland School of Medicine. They found that blocking the tongue's ability to respond to the hormone known as glucagon decreases the taste system's sensitivity to sweetness. That is, changing the actions of the hormone glucagon...

2010-06-10 08:46:00

WAYZATA, Minn., June 10 /PRNewswire/ -- Cargill was named the 2010 Bronze Effie Award winner in the New Product & Services category for the integrated national marketing campaign introducing the Truvia(TM) brand as the first great-tasting, natural, zero-calorie sweetener made with rebiana, derived from the best tasting part of the stevia leaf. (Logo: http://photos.prnewswire.com/prnh/20080709/NYW014LOGO-b) "This is a remarkable achievement for Truvia(TM) natural sweetener and our...