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Latest Sweetness Stories

2011-03-31 08:52:40

(Ivanhoe Newswire) -- We've all been guilty of passing up wholesome foods for better tasting, less nutritious ones at some point. With millions of adults and children avoiding those healthful foods because of the bitter taste, and gagging or vomiting when forced to take bitter liquid medicines, scientists reported a leap toward a high-tech version of Mary Poppins' solution.  It's not a spoonful of sugar to help the stuff go down . . . but a new and improved "bitterness blocker." "A lot...

2011-03-09 08:37:32

(Ivanhoe Newswire) "“ Why do we constantly crave that chocolate or those sweet tarts? Scientists have discovered that taste cells have several addition sugar detectors on top of the previously known sweet receptor. This could be a key step in developing strategies to limit overconsumption, according to this study. "Detecting the sweetness of nutritive sugars is one of the most important tasks of our taste cells," senior author Robert F. Margolskee, M.D., Ph.D., a molecular...

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2011-03-08 11:37:06

Multiple taste cell sensors contribute to detecting sugars A new research study dramatically increases knowledge of how taste cells detect sugars, a key step in developing strategies to limit overconsumption. Scientists from the Monell Center and collaborators have discovered that taste cells have several additional sugar detectors other than the previously known sweet receptor. "Detecting the sweetness of nutritive sugars is one of the most important tasks of our taste cells," said senior...

2010-12-20 14:27:00

WAYZATA, Minn., Dec 20, 2010 /PRNewswire/ -- The voice of native Minnesotan and aspiring singer-actor Therese Hegler is featured in the newly-launched national advertising campaign for Truvia(TM) natural sweetener. In an original tune sung by Hegler with an accompanying on-screen story, the 30-second commercial spots talk directly to the consumer about her relationship struggle with sweetness. "Playing the role of today's woman who fights the temptation of those moments where that 'donut...

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2010-12-15 06:00:00

The US government on Tuesday removed the artificial sweetener saccharin, long believed to potentially be a cancer-causing substance, from its list of hazardous substances. The Environmental Protection Agency (EPA) said the decision was made after studies found the white powdered substance that is 300 times sweeter than sugar "is no longer considered a potential" health hazard to humans. Saccharin, which is used to artificially sweeten thousands of low-calorie beverages and chewing gum, and...

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2010-12-14 07:35:00

PepsiCo is "very close" to a breakthrough on a mix of sweeteners and flavor modifiers that will make its low-calorie beverages taste better than before, the company's chief executive officer said Monday. "We want to be out there with a product that is outstanding, not one that is just good," Pepsi CEO Indra Nooyi said at a conference hosted by Beverage Digest. "We are very close," she said, referring to a line-up of products that she declined to name. Nooyi said the breakthrough would...

2010-12-07 14:15:26

University of Illinois scientists have learned to mask the bitterness of ginseng, a common ingredient of energy drinks. "Consumers like to see ginseng on a product's ingredient list because studies show that it improves memory, enhances libido and sexual performance, boosts immunity, and alleviates diabetes. But the very compounds that make ginseng good for you also make it taste bitter," said Soo-Yeun Lee, a U of I associate professor of food science and human nutrition. In an earlier study,...

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2010-11-24 08:55:00

In a study in the Proceedings of the National Academy of Sciences journal, USC College's Emily Liman reveals what is behind all the puckering -- how people perceive sour flavors This Thanksgiving, when you bite into the cranberry sauce and the tartness smacks your tongue as hard as that snide comment from your sister, consider the power of sour. Neurobiology researchers at the University of Southern California have made a surprising discovery about how some cells respond to sour tastes. Of...

2010-11-03 07:00:00

EWING, N.J., Nov. 3, 2010 /PRNewswire/ -- Redpoint Bio Corporation (OTC Bulletin Board: RPBC), a company focused on the development of healthier foods and beverages and new approaches to the treatment of diabetes and obesity, today announced that it has achieved a $500,000 milestone resulting from FEMA GRAS approval of RP44, the all-natural sweetness enhancer that Redpoint licensed to International Flavors & Fragrances Inc. (NYSE: IFF) in June 2010. The milestone was achieved upon...

2010-10-04 10:00:00

WAYZATA, Minn., Oct. 4 /PRNewswire/ --Today, Truvia(TM) natural sweetener, the great-tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia(TM) natural sweetener introduces the new "Sweetness Stories" campaign that builds on the...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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