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Latest Sweetness Stories

2010-11-03 07:00:00

EWING, N.J., Nov. 3, 2010 /PRNewswire/ -- Redpoint Bio Corporation (OTC Bulletin Board: RPBC), a company focused on the development of healthier foods and beverages and new approaches to the treatment of diabetes and obesity, today announced that it has achieved a $500,000 milestone resulting from FEMA GRAS approval of RP44, the all-natural sweetness enhancer that Redpoint licensed to International Flavors & Fragrances Inc. (NYSE: IFF) in June 2010. The milestone was achieved upon...

2010-10-04 10:00:00

WAYZATA, Minn., Oct. 4 /PRNewswire/ --Today, Truvia(TM) natural sweetener, the great-tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia(TM) natural sweetener introduces the new "Sweetness Stories" campaign that builds on the...

2010-07-28 12:59:00

BREA, Calif., July 28 /PRNewswire/ -- U.S. Niutang Chemical Inc., a subsidiary of Niutang Chemical, has been awarded the 2010 Viachem Producer Partner of the Year. Viachem Ltd., a specialty chemical distributor, conducts sales and marketing for Niutang's full line of high intensity sweeteners in the U.S. and Canada, including the company's newest product, Niutang Liquid Sucralose. (Logo: http://photos.prnewswire.com/prnh/20090528/CG23830LOGO) (Logo:...

2010-07-15 09:13:00

BREA, Calif., July 15 /PRNewswire/ -- Niutang Chemical, one of the leading manufacturers of sucralose in the world, announced today that it will introduce Niutang Liquid Sucralose at the International Food Technology (IFT) Annual Meeting and Food Expo in Chicago. Niutang Liquid Sucralose is the latest addition to the company's full line of high intensity sweeteners and will begin shipping in August. Samples will be available at Niutang's Booth #6422 throughout the IFT Show. (Logo:...

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2010-06-16 08:12:31

Low-salt foods may be harder for some people to like than others, according to a study by a Penn State College of Agricultural Sciences food scientist. The research indicates that genetics influence some of the difference in the levels of salt we like to eat. Those conclusions are important because recent, well-publicized efforts to reduce the salt content in food have left many people struggling to accept fare that simply does not taste as good to them as it does to others, pointed out John...

2010-06-15 16:13:42

Blocking hormone lowers sensitivity to sugar, opening door for food additives or drugs A hormone that helps to regulate blood sugar levels may also influence a person's sensitivity to sweet-tasting foods, according to a new study from researchers at the University of Maryland School of Medicine. They found that blocking the tongue's ability to respond to the hormone known as glucagon decreases the taste system's sensitivity to sweetness. That is, changing the actions of the hormone glucagon...

2010-06-10 08:46:00

WAYZATA, Minn., June 10 /PRNewswire/ -- Cargill was named the 2010 Bronze Effie Award winner in the New Product & Services category for the integrated national marketing campaign introducing the Truvia(TM) brand as the first great-tasting, natural, zero-calorie sweetener made with rebiana, derived from the best tasting part of the stevia leaf. (Logo: http://photos.prnewswire.com/prnh/20080709/NYW014LOGO-b) "This is a remarkable achievement for Truvia(TM) natural sweetener and our...

2010-05-27 17:26:53

Researchers have discovered a chemical that specifically blocks people's ability to detect the bitter aftertaste that comes with artificial sweeteners such as saccharin. The key is a molecule known only as GIV3727 that specifically targets and inhibits a handful of human bitter taste receptors, according to a report published online on May 27th in Current Biology, a Cell Press publication. The finding of what the researchers say is the first commercially relevant small-molecule bitter taste...

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2010-03-08 09:40:00

There are five known tastes detected by the human tongue, -- sweet, salty, sour, bitter and umami (a protein-rich taste found in foods like soy sauce) -- but according to Australian researchers a sixth taste may soon be added to that list. "Through our study we can conclude that humans have a sixth taste -- fat," said Russell Keast, from Deakin University, on Monday. Researchers tested 30 people's ability to taste fatty acids placed in plain solutions and found that all of them were able to...

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2010-02-10 14:10:00

Individual differences in liking for sweetness based in part on underlying biology New research from the Monell Center reports that children's response to intense sweet taste is related to both a family history of alcoholism and the child's own self-reports of depression. The findings illustrate how liking for sweets differs among children based on underlying familial and biological factors. "We know that sweet taste is rewarding to all kids and makes them feel good," said study lead author...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'