Latest Swimmers Stories
Certain sports get a spike in growth due to hours and hours of television coverage.
By Dave Long Staff Writer It's happens during and after every Olympics. Certain sports get a spike in growth due to hours and hours of television coverage.
You might call Maarten van der Weijden the anti-Lance Armstrong. Last week, the Dutch Olympic long-distance swimming champion and cancer survivor told the British newspaper The Telegraph that he didn't want to be compared to the American cycling star.
He does comedy, writes books and mixes it up with the hottest stars in music and Hollywood. With all this, who needs swimming?
He does comedy, writes books and mixes it up with the hottest stars in music and Hollywood. With all this, who needs swimming? Certainly not Michael Phelps. But as a presenter at the 2008 Video Music Awards, all that fresh Olympic bling will certainly help.
Trying to keep the Michael Phelps glow, NBC has agreed to televise next year's World Swimming Championships from Rome, along with the 2009, 2010 and 2011 national championships. The deal, announced Thursday, is NBC's latest attempt to ride the wake of the Olympic golden boy's race to history.
From wire reports Visa popped out ads almost as quickly as Michael Phelps swam his laps. Pizza Hut is giving him and his teammates free pizza and pasta for a year .
Phelps has gone global. A huge marketing machine behind Michael Phelps hit town Monday, with a strategy in place to make him a global brand - and even richer.
By Vicki Michaelis BEIJING -- With 200 more meters of otherworldly swimming, Michael Phelps could clinch the greatest Olympic performance ever.
By Michael Hiestand Live sports coverage on the Internet, far from threatening TV networks, might let some lucky networks become sports giants bestriding the earth.