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Latest Tapad Inc. Stories

2014-09-24 12:26:21

-- Opens Toronto Office; Kiersten Trafford Appointed to Lead Sales -- NEW YORK, Sept. 24, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, continues its expansion with a new office in Toronto, Canada. Kiersten Trafford has been appointed Tapad's Director of Sales for the region. http://photos.prnewswire.com/prnvar/20140115/NY45432LOGO With more than 10 years' experience in media and marketing, Trafford has been appointed to build a team and...

2014-08-21 08:27:14

Hill Holliday Signs On as Inaugural Partner NEW YORK, Aug. 21, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company has just launched Campaign Pulse, a first-of-its-kind analytics dashboard. The interactive tool provides marketers with comprehensive, user-friendly analytics that move beyond anecdotal understanding to show the true reach and effectiveness of cross-screen advertising. Hill Holliday is the first agency to employ Tapad's Campaign Pulse...

2014-07-23 12:27:32

Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices SAN FRANCISCO, July 23, 2014 /PRNewswire/ -- RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most...

2014-07-09 12:27:57

-- Several Key Hires Join to Forge Tapad Europe -- NEW YORK, July 9, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, has opened offices in London and Frankfurt. Tapad is bringing its unified, cross-device solutions to a market where one-in-three online consumers uses at least three screens, according to IAB Europe. Tapad was first-to-market in the U.S. and currently serves more than 200 Fortune 500 brands in the U.S. A strong team comprised of...

2014-06-30 16:23:46

- Tapad Revenues Up 3X for CY'13 Over 2012 - NEW YORK, June 30, 2014 /PRNewswire/ -- Tapad, the leading provider of unified cross-device marketing solutions, today announced the closing of its Series B-2 round of funding for $7 million. This equity raise follows another record year in terms of revenues and client growth for the company. Tapad's CY'13 revenues closed at 3X over the previous year. In 2012, the company's revenues were 604% greater than 2011....

2014-06-18 12:29:40

Award recognizes entrepreneurial excellence in advertising technology category NEW YORK, June 18, 2014 /PRNewswire/ -- EY today announced that CEO Are Traasdahl of Tapad, the leader in unified, cross-device marketing technology, received the EY Entrepreneur Of The Year(TM) 2014 Award in the advertising technology category in New York. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance,...

2014-05-13 08:29:26

Enhanced Offering Provides Marketers with Deep Understanding of Where and When to Engage Audiences NEW YORK, May 13, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced a partnership with Tapad, the leader in cross-device marketing technology. The partnership gives PlaceIQ the potential to leverage its unique insights into real-world human behavior and extend it beyond mobile and into desktop display...

2014-04-29 12:38:52

New Consumer Path-to-Purchase Proves that Not All Screens Are Created Equal NEW YORK, April 29, 2014 /PRNewswire/ -- Tapad, the leader in unified cross-screen marketing technology, today unveiled findings from a commissioned study conducted on its behalf by Forrester Consulting on stage at Unify Tech '14, Tapad's inaugural cross-screen summit. Photo - http://photos.prnewswire.com/prnh/20140428/81482 Forrester's research revealed growing consumer demand for brand consistency across screens and...

2014-04-23 08:40:08

With Unified View Across More Than 1 Billion Devices, Brands Can Now Get Accurate Audience Data and Improve Marketing Campaign Performance CUPERTINO, Calif., April 23, 2014 /PRNewswire/ -- BlueKai, the industry's leading SaaS solution for data management, analysis and activation in marketing, today announced a partnership with Tapad, the leader in unified cross-device marketing technology. http://photos.prnewswire.com/prnvar/20140422/77475 BlueKai's Data Management Platform (DMP) clients...

2014-04-01 12:31:15

- Keynote: Stephen Dubner, Author Freakonomics & the Upcoming Think Like A Freak; Tapad, Marketing Tech Leaders, to Unveil Illuminating Cross-Screen Behavioral Research - NEW YORK, April 1, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has announced their first annual summit entitled Tapad Unify Tech '14 (#UnifyTech14). This half-day, cross-screen-centric event will assemble some of the most forward-thinking leaders in business, advertising and technology....


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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