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Latest targeted advertising Stories

2013-04-08 16:24:15

Multi-dimensional Geo-Commerce Targeting Maximizes Advertising Impact and ROI LIVONIA, Mich., April 8, 2013 /PRNewswire/ -- Valassis (NYSE: VCI) continues its 40-plus year tradition of innovation with the next evolution in targeting. Brand.net, a Valassis Digital Company, is driving results for shopper marketing with Geo-Commerce Retail Zone targeting. This new solution builds upon Valassis' 100K+ hyper-local targeting zones generated through the powerful integration of...

2013-03-27 23:03:39

PotLocator.com, one of the nation's top-tier dispensary, collective, wellness and resource center locators, has implemented a brand new system that geographically targets advertisements and promotional offers for patients searching for a dispensary through their IP address. (PRWEB) March 27, 2013 PotLocator.com, one of the nation's top-tier medical marijuana dispensary, collective and resource center locators today announced the implementing of an entirely new geo-targeted product placement...

2012-10-22 07:26:54

FORT LAUDERDALE, Fla., Oct. 22, 2012 /PRNewswire/ -- Next One Interactive, Inc. (OTCBB: NXOI), in conjunction with the Colombia Tourism Board, is pleased to announce the launch of the Connext1 Media program featuring the "Essential Colombia Vacation" package. The program is being operated through the company's wholly-owned travel subsidiaries, Maupintour and NextTrip. The "CONNEXT1" program runs in conjunction with M80, (a division of WPP plc., which places approximately 25% of all...

2012-10-18 11:23:00

ATLANTA, Oct. 18, 2012 /PRNewswire/ -- SoloHealth®, a consumer-driven healthcare technology company, is developing the nation's largest digital ad platform for retail pharmacy built on the nationwide rollout of its FDA-approved SoloHealth Station® health and wellness digital kiosks. The SoloHealth Station, a free and bilingual platform, is currently being installed in retail locations nationwide including select Sam's Club and Walmart stores. Already in hundreds of retail locations,...

2011-09-07 09:00:00

SAN FRANCISCO, Sept. 7, 2011 /PRNewswire/ -- The pendulum swings: yes, behavioral audience advertising is great. But not always. Context matters - in some cases, even more. But what works best is when you combine them both and see performance gains of 50 to 200 percent. Using keywords as the underlying element, Pretarget(TM) creates Intentsity(TM) targeting, the optimal blend of contextual and behavioral digital advertising for precise audience targeting and efficient performance. "In...

2011-08-23 09:06:00

NEW YORK, Aug. 23, 2011 /PRNewswire/ -- TidalTV, Inc., an online video advertising network and solutions provider, today announced that it has developed a solution to implement the Digital Advertising Alliance's (DAA) Advertising Option Icon into its in-stream video units beginning this month. The symbol--also commonly called the Ad Choices icon--is offered through the DAA's Self-Regulatory Program for Online Behavioral Advertising as a means for providing enhanced notice, and as stated...

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2009-12-05 08:05:36

An online campaign was launched on Thursday by a group of Internet publishers to educate consumers about how they are targeted for pitches on the Web. New York's Interactive Advertising Bureau unveiled its Web site, "Privacy Matters". The site explains how marketers track where people go online and then take that data to serve up targeted ads. This practice, known as behavioral advertising, has raised concerns among privacy watchdogs and lawmakers in Congress. Members of the IAB plan to run...

2009-10-06 07:00:00

CHICAGO, Oct. 6 /PRNewswire/ -- As marketers shift more budget from traditional advertising vehicles to interactive, according to Forrester Research's US Interactive Marketing Forecast, 2009 to 2014, Q Interactive [http://www.qinteractive.com] continues to strengthen its marketplace position for the 1,000 leading brands it serves. (Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO) Today, the company announced the acquisition of Vente [http://www.venteinc.com/] - a...

2009-07-27 08:00:00

SPOKANE, Wash., July 27 /PRNewswire/ -- EmbracingMedia, a TV-centric targeted advertising and ratings data provider, today announced the availability of the Market Intelligence and Targeted Advertising (MITA) platform. The MITA platform enables advertisers to target individual viewers in a national, regional or local context and is covered by nine pending patents to date. Utilizing technology embedded within television sets and a broadband Internet connection, the MITA platform is able to...

2009-07-07 07:00:00

CHICAGO, July 7 /PRNewswire/ -- Q Interactive [http://www.qinteractive.com/], a performance-based advertising network, today announced the acquisition of Postmaster Direct http://www.postmasterdirect.com, a pioneer of double opt-in permission based email marketing from Authentic Response, Inc. The purchase of Postmaster Direct will add high quality publishers and advertisers to Q Interactive's growing email advertising network and extends its reach into the B2B marketplace. (Logo:...