Quantcast

Latest targeted advertising Stories

2014-10-15 12:27:47

95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues NEW YORK, Oct. 15, 2014 /PRNewswire-USNewswire/ -- A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. Just under 46% of planners said they will fund their DPB media plans through digital and online budgets, an increase of 10.6% over 2013 and...

2014-09-19 08:23:46

Crakmedia Network, a leading force in web marketing and e-commerce, has refined one of its flagship products. QUEBEC CITY, Sept. 19, 2014 /PRNewswire/ -- The marketing company says it has designed a tool for publishers, which presents engaging advertisements to web surfers based on the location of the visitor. "We're very proud of our Geo-targeting algorithms," says Vincent Frechette, Crakmedia's Sales Director. "What's particularly great about the geo-targeting technology that we...

2014-09-19 04:21:08

QUEBEC CITY, Sept. 19, 2014 /PRNewswire/ -- Crakmedia network, a leading force in web marketing and e-commerce, has refined one of its flagship products. The marketing company says it has designed a tool for publishers, which presents engaging advertisements to web surfers based on the location of the visitor."We're very proud of our Geo-targeting algorithms," says Vincent Frechette, Crakmedia's Sales Director. "What's particularly great about the geo-targeting technology that we...

2013-03-27 23:03:39

PotLocator.com, one of the nation's top-tier dispensary, collective, wellness and resource center locators, has implemented a brand new system that geographically targets advertisements and promotional offers for patients searching for a dispensary through their IP address. (PRWEB) March 27, 2013 PotLocator.com, one of the nation's top-tier medical marijuana dispensary, collective and resource center locators today announced the implementing of an entirely new geo-targeted product placement...

5de2ebca3966bc30395a4d8bd3ec8aa1
2009-12-05 08:05:36

An online campaign was launched on Thursday by a group of Internet publishers to educate consumers about how they are targeted for pitches on the Web. New York's Interactive Advertising Bureau unveiled its Web site, "Privacy Matters". The site explains how marketers track where people go online and then take that data to serve up targeted ads. This practice, known as behavioral advertising, has raised concerns among privacy watchdogs and lawmakers in Congress. Members of the IAB plan to run...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.