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Latest Television advertisement Stories

2014-09-16 12:27:27

-- Currently one of world's largest private video advertising technology providers -- 50% of dollars now coming from television buying groups -- International operations nearly triple from 2013 to 2014 NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising technology platforms - today announced escalating growth in the digital video sector, with 2014 revenue on track to approach $300 million, up from $135.5 million in 2012....

2014-09-15 23:05:15

Media Industry Veteran to Lead Company’s New NYC Office New York, NY (PRWEB) September 15, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has announced the appointment of Alan Ives as its vice president sales and business development, North America. Ives will be based out of wywy’s newly opened New York office and will lead the company’s expansion to the U.S. market. Ives will be responsible for leading wywy’s sales...

2014-09-10 23:02:24

Vidillion and a leading television advertising company, AppliedQ, are coming together to demonstrate CTV ad retargeting to capitalize on ad opportunities to viewer webpages. Las Vegas, NV (PRWEB) September 10, 2014 As more people stream videos on their connected televisions (CTVs), more tech companies are zeroing in on CTV advertising opportunities. Many tech experts see this as the dawn of a new revolution in video consumption, with CTV ads becoming the next big trend in marketing and...

2014-09-02 12:25:21

- Study focuses on sales uptick for quick serve restaurant brands NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Videology-- one of the world's largest video advertising platforms-- today released a new research report (http://videologygroup.com/research-data/a/qsr-getting-diners-in-the-door/#.U_eV5fldWSo) showcasing how three quick-serve restaurant chains (QSRs) drove measurable upticks in offline sales through digital video advertising campaigns....

2014-08-26 12:24:32

Warns of Merged Company's Dominance of Spot Cable Advertising Market, Harm to Cable Companies, Small Businesses and Consumers LEXINGTON, Ky., Aug. 26, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, yesterday submitted a filing to the Federal Communications Commission (FCC) urging the Commission to mandate conditions on the proposed merger of Comcast Corporation and Time...

2014-08-26 08:38:08

-- Online Video Ad Growth Strong Even as Agencies Question the Value -- CHICAGO, Aug. 26, 2014 /PRNewswire/ -- A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital...

2014-08-26 08:28:56

- New research unveils ad effectiveness is highest among Millennials in cinema, many seeing ads for the first time on the big screen NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent - the highest among all demographic groups. Reinforcing cinema advertising's strength amongst this age...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-08-18 08:33:11

LAS VEGAS, Aug. 18, 2014 /PRNewswire/ - LiveDeal Inc. (NASDAQ:LIVE) ("LiveDeal" or the "Company"), a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers, today announces that it is initiating a partnership program with several national restaurant chains. The program, exclusive to LiveDeal, will connect some of the nation's largest restaurant chains...

2014-08-18 08:25:53

Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug. 18, 2014 /PRNewswire/ -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top box data. With access to FourthWall Media's anonymous TV viewing data, Nielsen Catalina...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.