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Latest Television advertisement Stories

2014-08-06 12:21:05

Techniques for a more effective ad design, brought to you by JMR Graphics, Nationwide Car Wraps manufacturer. CENTRAL ISLIP, N.Y., Aug. 6, 2014 /PRNewswire-iReach/ -- Car wraps manufacturer JMR Graphics gives insight into an industry most feel has been lacking in originality for some time, delving into some of the most basic techniques and how they can be used to produce an effective end product. Photo - http://photos.prnewswire.com/prnh/20140805/133765 Original ad design is a...

2014-07-29 08:29:24

Recognized for leadership ability to deliver innovative and effective marketing strategies that impact the cable industry at large NEW YORK and LEXINGTON, Ky., July 29, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced that Becky Jones, the company's Senior Vice President of Marketing & Research, has been chosen as Cablefax's "Cable Marketer of the...

2014-07-23 08:28:08

Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing DULLES, Va., July 23, 2014 /PRNewswire/ -- FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their system and method of substituting parameter sets in self-contained mini-applications. This technology allows cable operators or any distributor of interactive television commercials to...

2014-07-22 08:29:12

Team USA Games Prove to be a Winner NEW YORK and LEXINGTON, Ky., July 22, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today unveiled analysis illustrating the popularity of the World Cup as an advertising resource for local cable advertisers. In addition, Viamedia found that Team USA games generated the highest revenue for the company and attracted the highest...

2014-07-18 08:22:34

DALLAS, July 18, 2014 /PRNewswire/ -- European TV Production: Market Profile and Forecast 2014 research report is a June 2014 publication of of 129 pages profiling companies like All3Media, Banijay Entertainment, Endemol, Eyeworks, FremantleMedia, Shine and Zodiak Media. There is particular focus on eight of the largest markets: France, Germany, Italy, Poland, Netherlands, Spain, Sweden and the United Kingdom with other European markets covered in overview. Complete report is...

2014-07-17 23:03:08

Operators will restructure to compete with cable TV and new media. For this reason, industry research firm IBISWorld has added a report on the Television Broadcasting industry to its growing industry report collection. New York, NY (PRWEB) July 17, 2014 The Television Broadcasting industry has struggled to attract viewers and generate advertising revenue in the five years to 2014. Historically, television commanded a central role in the country's media sector and represented a main...

2014-07-15 08:37:25

-- Humor Cited As Most Effective Tool to Attract Viewership of Online Ad -- CHICAGO, July 15, 2014 /PRNewswire/ -- STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted...

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-07-08 23:06:16

Company to Enter U.S. Market With Opening of New York Office (PRWEB) July 08, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. As part of this acquisition, wywy is expanding into the U.S. market with the opening of a new office in New...

2014-07-01 08:27:36

Expands leadership team with addition of Guy Yalif as Vice President of Global Marketing; Mark Vranesh joins BrightRoll Board of Directors SAN FRANCISCO, July 1, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the addition of Bruce Falck as Chief Operating Officer. In this role, Falck oversees day-to-day operations at BrightRoll and is responsible for leading sales,...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
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