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Latest Television advertisement Stories

2014-06-24 23:07:53

New poll by CRN International reveals high interest in exploring other radio tactics. New Haven, CT (PRWEB) June 24, 2014 Many marketing professionals indicate they are “fed up” with the quality of results from traditional radio spot advertisements and believe “there must be a better way” to achieve marketing objectives using radio. Sixty-two percent of consumer brand marketers and advertising agency decision-makers agreed with that sentiment in a random poll conducted by radio...

2014-06-24 12:24:49

Local TV News Compares Favorably as Marketing Vehicle to Other Platforms, Respondents Say NEW YORK, June 24, 2014 /PRNewswire/ -- A new study conducted by GfK for Hearst Television finds that viewers have a high level of engagement and trust with local television news and this favorable environment plays a role in prompting viewers to research and purchase products advertised during newscasts. Eighty-five percent of all respondents agreed with the statement "Local TV News helps me feel...

2014-06-24 08:27:12

HOBE SOUND, Fla., June 24, 2014 /PRNewswire/ -- The 2014 United States Open golf tournament, sponsored by the United States Golf Association (USGA), was held at the Pinehurst Resort and Country Club in Pinehurst, North Carolina on June 12-15. Americans For Responsible Advertising Incorporated (AFRA) recorded and analyzed five hours of the NBC television broadcast on the last day of the tournament. During those five hours there were 122 full-screen and partial-screen commercials...

2014-06-23 04:21:13

Following an article published on Business 2 Community, online marketing company, fishbat, discusses why in-image advertising is more successful in this age. BOHEMIA, N.Y., June 23, 2014 /PRNewswire-iReach/ -- fishbat, a leading Long Island online marketing company, details why content marketing and in-image advertising resonates with consumers more than traditional banner ads. Photo - http://photos.prnewswire.com/prnh/20140620/119639 According to the Business 2 Community article,...

2014-06-11 23:11:28

Dennis Nugent, COO of Vidillion, provides insights into Q4 Advertising Revenues. Las Vegas, NV (PRWEB) June 11, 2014 Dennis Nugent, COO of Vidillion, spoke at the 5th Annual BroadbandTVCon held at the Santa Clara Convention Center. In his presentation, Mr. Nugent, a Connected TV platform as a service specialist, forecasted that Q4 2014 will be a record high quarter for Connected TV advertising. Nugent shared his expertise and insights on the importance of Q4 revenues in CTV Advertising...

2014-06-10 08:26:26

STOCKHOLM, June 10, 2014 /PRNewswire/ -- As many brands compete to create top performing advertising campaigns and target users through different mediums, they can benefit from surveying audiences to determine the type of content that resonates well and to identify up-and-coming industry trends, says Cint, a global provider of market research software for obtaining consumer insight. Brands that have a presence online, in print or through television ads need to continuously be aware...

2014-06-05 23:13:45

Vidillion minimizes viewer fatigue by delivering diverse advertisements to viewers. Las Vegas, NV (PRWEB) June 05, 2014 Vidillion enjoys an impressive mid-year milestone as it delivered a record 2,700 unique connected TV (CTV) ads for the month of May and delivered CTV ads to 98 countries. These figures will increase as Vidillion, one of the leaders in Connected TV advertising delivery solutions, enters the second half of the year. Vidillion’s record-breaking figures demonstrate its...

2014-06-04 16:24:10

First Quarter Analysis Shows Vast Majority of Marketers Bought Video Ads Using Guaranteed CPM NEW YORK, June 4, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising platforms - today released its 1(st) quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do on TV - in a reserved fashion. Photo - http://photos.prnewswire.com/prnh/20140604/94340 "While...

2014-05-29 12:25:01

Industry Veteran to Bring Years of Sales Experience NEW YORK, May 29, 2014 /PRNewswire/ -- placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today the addition of John Henderson as Senior Vice President of Sales. Henderson, an industry veteran, brings 20+ years of experience from both linear TV and digital media companies including NBC, Turner Broadcasting, Walt Disney and TripAdvisor....

2014-05-28 00:21:04

Binge-viewing, second-screen purchasing, DVR usage, and multiscreen/room consumption on the rise--tracking consumer demand for entertainment anytime, anywhere, on any device, and in any amount SUWANEE, Ga., May 28, 2014 /PRNewswire/ -- The ARRIS 2014 Consumer Entertainment Index, launched today, reveals consumer demand for personalized entertainment is driving several key trends in global content consumption, with significant implications for tomorrow's entertainment services....


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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