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Latest Television advertisement Stories

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-07-08 23:06:16

Company to Enter U.S. Market With Opening of New York Office (PRWEB) July 08, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. As part of this acquisition, wywy is expanding into the U.S. market with the opening of a new office in New...

2014-07-01 08:27:36

Expands leadership team with addition of Guy Yalif as Vice President of Global Marketing; Mark Vranesh joins BrightRoll Board of Directors SAN FRANCISCO, July 1, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the addition of Bruce Falck as Chief Operating Officer. In this role, Falck oversees day-to-day operations at BrightRoll and is responsible for leading sales,...

2014-06-25 16:24:17

PARSIPPANY, N.J., June 25, 2014 /PRNewswire/ -- i.Predictus announced the launch of its FIND ROI Program - a program designed to assist brands and agencies in understanding the immediate benefits of programmatic television at zero cost. http://photos.prnewswire.com/prnvar/20140625/121668 The $75 billion television advertising industry is three times larger than the highly-automated digital advertising industry. Currently, only a small percentage of television time is purchased...

2014-06-25 12:26:37

ALEXANDRIA, Va., June 25, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with Kantar Media CMAG, the nonpartisan leader in tracking political advertising across television, radio and online. Through this partnership, Targeted Victory will combine media tracking data from Kantar Media CMAG with Census-based television data to create custom online "Rapid Response" audiences,...

2014-06-24 23:07:53

New poll by CRN International reveals high interest in exploring other radio tactics. New Haven, CT (PRWEB) June 24, 2014 Many marketing professionals indicate they are “fed up” with the quality of results from traditional radio spot advertisements and believe “there must be a better way” to achieve marketing objectives using radio. Sixty-two percent of consumer brand marketers and advertising agency decision-makers agreed with that sentiment in a random poll conducted by radio...

2014-06-24 12:24:49

Local TV News Compares Favorably as Marketing Vehicle to Other Platforms, Respondents Say NEW YORK, June 24, 2014 /PRNewswire/ -- A new study conducted by GfK for Hearst Television finds that viewers have a high level of engagement and trust with local television news and this favorable environment plays a role in prompting viewers to research and purchase products advertised during newscasts. Eighty-five percent of all respondents agreed with the statement "Local TV News helps me feel...

2014-06-24 08:27:12

HOBE SOUND, Fla., June 24, 2014 /PRNewswire/ -- The 2014 United States Open golf tournament, sponsored by the United States Golf Association (USGA), was held at the Pinehurst Resort and Country Club in Pinehurst, North Carolina on June 12-15. Americans For Responsible Advertising Incorporated (AFRA) recorded and analyzed five hours of the NBC television broadcast on the last day of the tournament. During those five hours there were 122 full-screen and partial-screen commercials...

2014-06-23 04:21:13

Following an article published on Business 2 Community, online marketing company, fishbat, discusses why in-image advertising is more successful in this age. BOHEMIA, N.Y., June 23, 2014 /PRNewswire-iReach/ -- fishbat, a leading Long Island online marketing company, details why content marketing and in-image advertising resonates with consumers more than traditional banner ads. Photo - http://photos.prnewswire.com/prnh/20140620/119639 According to the Business 2 Community article,...

2014-06-11 23:11:28

Dennis Nugent, COO of Vidillion, provides insights into Q4 Advertising Revenues. Las Vegas, NV (PRWEB) June 11, 2014 Dennis Nugent, COO of Vidillion, spoke at the 5th Annual BroadbandTVCon held at the Santa Clara Convention Center. In his presentation, Mr. Nugent, a Connected TV platform as a service specialist, forecasted that Q4 2014 will be a record high quarter for Connected TV advertising. Nugent shared his expertise and insights on the importance of Q4 revenues in CTV Advertising...