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Latest Television advertisement Stories

2014-05-29 12:25:01

Industry Veteran to Bring Years of Sales Experience NEW YORK, May 29, 2014 /PRNewswire/ -- placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today the addition of John Henderson as Senior Vice President of Sales. Henderson, an industry veteran, brings 20+ years of experience from both linear TV and digital media companies including NBC, Turner Broadcasting, Walt Disney and TripAdvisor....

2014-05-28 00:21:04

Binge-viewing, second-screen purchasing, DVR usage, and multiscreen/room consumption on the rise--tracking consumer demand for entertainment anytime, anywhere, on any device, and in any amount SUWANEE, Ga., May 28, 2014 /PRNewswire/ -- The ARRIS 2014 Consumer Entertainment Index, launched today, reveals consumer demand for personalized entertainment is driving several key trends in global content consumption, with significant implications for tomorrow's entertainment services....

2014-05-23 23:08:25

Early Campaigns Show High Rates of Consumer Opt-in and Interaction New York, NY (PRWEB) May 23, 2014 Ensequence, the leading innovator for advanced media products and services, today announced the launch of PROMOTIONS+™, a new national advertising product that makes cable networks’ own promotional spots interactive. The product has launched with cable network partner WE tv, an AMC Network showcasing the modern woman, on select Samsung Smart TVs. PROMOTIONS+ offers a simple way for...

2014-05-15 08:28:00

TV Advertising Likely To Follow Online Towards More Automated Media Buying BOSTON, May 15, 2014 /PRNewswire/ -- The process of buying and selling television advertising is poised for a significant transformation according to the latest research from Strategy Analytics' Digital Media Strategies (DMS) service. The report, "Programmatic Buying: Is This The Future of Television Advertising?," found that television advertising processes have been fairly static for decades but will begin to change...

2014-05-14 16:26:46

Clear TV the dynamic programmer at the forefront of creating and launching robust video platforms architected to drive top-tier content to viewers around the world recently launched TVChannels4u the most advanced MCN in the on-line arena. BURBANK, Calif., May 14, 2014 /PRNewswire-iReach/ -- Clear TV the dynamic programmer at the forefront of creating and launching robust video platforms architected to drive top-tier content to viewers around the world recently launched TVChannels4u...

2014-05-07 12:27:54

Addition of Industry Veterans Michael Labriola, Michael Bell to Bolster Political Advertising Business Ahead of 2014 Midterms LEXINGTON, Ky., May 7, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the appointments of two key additions to the company's political advertising operation as the 2014 midterm election approaches. Michael Labriola will...

2014-05-07 08:28:49

HOBE SOUND, Fla., May 7, 2014 /PRNewswire/ -- Millions of Americans watch nightly news programs during the week and most of them watch the half-hour news broadcasts of the "Big Three" networks - - ABC, CBS, and NBC. The numbers bounce around a little but each of the Big Three network news programs average about 9 million viewers every evening. During the last week of March, as well as the last week of April 2014, Americans for Responsible Advertising Inc. (AFRA) recorded the Big Three...

2014-05-05 08:25:18

HOBE SOUND, Fla., May 5, 2014 /PRNewswire/ -- The Masters Golf Tournament is held every April at the Augusta National Golf Club in Augusta, Georgia. It is one of the Nation's most popular sports events. This year's tournament was held on April 10-13. Americans For Responsible Advertising (AFRA) recorded the CBS television broadcast of the last day of the tournament and analyzed the advertising from the time the broadcast came on the air (2:00pm, EST) until the last putt was sunk...

2014-04-30 08:29:54

Study Comes on the Heels of Launch of Viamedia Local Consumer-Targeting Platform NEW YORK, April 30, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the results of its 2014 Cable Advertising Study that discovered new local marketing solutions is the #1 television advertising strategy that business owners agree would help their company meet its business goals...

2014-04-30 08:29:51

Advertisers in Viamedia advertising markets will be able to use placemedia Local Engage to plan, place, distribute copy and generate reporting NEW YORK, April 30, 2014 /PRNewswire/ -- placemedia, the fully-automated national programmatic TV advertising exchange, today announced a new solution for local spot advertisers. The new platform, called Local Engage, is an easy-to-use online platform that lets local advertisers use third party data sets to plan, buy, traffic, track and...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.