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Latest Television advertisement Stories

2014-03-12 12:23:37

MONTREAL, March 12, 2014 /PRNewswire/ - Apollo Music Store (apollomusicstore.com) announces it will hold the title sponsorship at the 2014 Chicago American Advertising Awards. Taking place Thursday, March 13 at the Museum of Broadcast Communications, the Chicago American Advertising Awards Reception will "Honor the Craft" of the locally brewed Chi-Town advertising creative winners! Formally known as the «ADDY Awards», the program has evolved this year into the Chicago American...

2014-03-12 08:27:42

- Major brands show increased audience reach, product awareness, offline sales, and market share when using unified metrics for both TV and online video advertising NEW YORK, March 12, 2014 /PRNewswire/ -- Videology-- one of the world's largest video advertising platforms-- today released a new "Cross Channel Planning" research report (Download here: http://bit.ly/1iteUed) based on its holistic approach in helping advertisers develop media strategies across television and digital video. The...

2014-03-05 08:25:48

Socratic Technologies' two-phase Super Bowl ad testing analyzed the performance of 53 individual commercials--with some surprises among the results SAN FRANCISCO, March 5, 2014 /PRNewswire/ -- Socratic Technologies announced today the results of its comprehensive testing of 53 individual Super Bowl commercials. This two-phase testing measures immediate impact of the commercials' engagement, appeal and persuasiveness, and also tracks the residual effects of advertisements approximately 10 days...

2014-03-03 12:25:49

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers...

2014-02-28 12:26:46

BrandAds to Release Study that Reveals the Effectiveness of Ads Airing During the TV Broadcast of the Oscars SAN FRANCISCO, Feb. 28, 2014 /PRNewswire/ -- What: On Tuesday, March 4(th) BrandAds will share results from its first annual Oscars Ad Effectiveness Study where the company will survey more than 10,000 participants to determine how effective Oscars ads actually are - and if they are worth upwards of the $1.8 million price tag for a thirty-second ad. (Logo:...

2014-02-18 08:25:21

--Ad Agency Replaces Sample Measurement Service in over 50 Markets With Rentrak-- PORTLAND, Ore., Feb. 18, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Wyse Advertising across 50+ markets. With this agreement, Wyse replaces sample-based measurement service with Rentrak's local television currency, enabling agency's buyers and planners to deliver more...

2014-02-05 23:31:41

In response to an article posted by the New York Post, fishbat, a leading Long Island advertising firm, breaks down the commercials of the Big Game. Bohemia, NY (PRWEB) February 05, 2014 fishbat, a leading Long Island advertising firm, reviews the top commercials of the Big Game and why Budweiser stole the show. According to a February 3rd New York Post article titled “The Best and Worst of the Super Bowl Ads,” lighthearted, family friendly ads were the most popular type of commercial...

2014-02-04 08:27:45

--Rentrak Produces Cross-Platform Viewing Results-- PORTLAND, Ore., Feb. 4, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has produced analysis of Super Bowl XLVIII, which includes advertising exposure levels and social media commentary. (Photo: http://photos.prnewswire.com/prnh/20140204/SF58365-INFO) According to Rentrak's Ad Retention Index, which looks at the second-by-second viewing average for commercials compared to...

2014-02-03 16:23:12

"As old-school advertising models continue to lose their foothold, companies wanting to invest in marketing need a strategy that makes sense in the new real-time world of digital advertising," said Will Lackey ST. LOUIS, Feb. 3, 2014 /PRNewswire/ -- The founding partners of LumiVid have announced a merger of their creative production company with a media planning and buying group to form VOG Advertising. "The new company brings strategic marketing, creative design, plus video and...

2014-01-31 20:20:55

Touchstorm Releases Daily Leaderboard of Game Day Ads to Track the Effects on Brand Equity NEW YORK, Jan. 31, 2014 /PRNewswire/ -- As the world's greatest advertising event peaks Sunday night, YouTube is the real scorecard for those ads both before and after the game. But YouTube views alone do not define ad success. The true measure of video sensation comes in the brand's ability to amortize the cost of that ad over weeks of hype, and use it to move from mere awareness to trust. To...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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