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Latest Television advertisement Stories

2014-04-04 23:02:07

Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International. RESEARCH TRIANGLE PARK, N.C. (PRWEB) April 04, 2014 Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International. The study, published in the April issue of American Journal of Preventive Medicine, is the first to...

Most Children Are Confused By The Message In Healthy Fast Food Ads
2014-04-02 09:04:46

[ Watch the Video: Fast Food Ads For Healthier Kids Meals Don’t Send Right Message ] Brett Smith for redOrbit.com - Your Universe Online Fast food companies have been making a push over the past few years to include healthier options for their kids’ meals, but that message may not be getting across – especially to the kids themselves. A new study published on Monday in the journal JAMA Pediatrics found that about one-half to one-third of children do not properly identify the...

2014-04-02 08:29:41

Impact and Ease of Cinema to Headline Multi-City Upfront Event with Advanced Screening of Marvel's Captain America: The Winter Soldier NEW YORK, April 2, 2014 /PRNewswire/ -- Screenvision, a national leader in cinema advertising sales, will showcase its "Weekend Daypart" as a high impact and essential complement to TV advertising plans at its annual upfront event at New York's landmark Ziegfeld Theater. Additional presentations in Chicago, Los Angeles and Detroit will take place tomorrow...

2014-03-26 12:25:02

-- Network Prime Time TV Ads Are Most Expensive - Up 5% from 2012 -- TARRYTOWN, N.Y., March 26, 2014 /PRNewswire/ -- SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, today announced the results of its in-depth study of 2013 advertising costs for TV and the Internet. For the first time ever, SQAD has created a comparison of four of its Media Databases from a CPM perspective: Display, Cable TV, Network TV and In-Stream Video. Utilizing...

2014-03-26 08:26:03

ATLANTA, March 26, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, announced today the commencement of new addressable advertising trials as part of an ongoing strategy to develop advanced advertising products and new programmatic sales capabilities. Cox Media and INVIDI Technologies Corporation are engaged in an exploratory agreement to measure the effectiveness of addressable advertising delivered according to specific viewer geographic, demographic,...

2014-03-24 08:25:33

"The truth's not always easy, but in advertising, it's the law," says truthinadvertising.org (TINA.org) MADISON, Conn., March 24, 2014 /PRNewswire/ -- Non-profit advertising watchdog truthinadvertising.org (TINA.org) today launched its first national advertising campaign, using humor to engage consumers on the serious issue of misleading marketing. The ads place people in the position of telling surprising truths, and close with the line, "The truth's not always easy, but in...

2014-03-20 08:27:27

New hire bolsters company's commitment to investments in ad targeting, innovation and data LEXINGTON, Ky., March 20, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the strategic appointment of Jonathan Sims as Vice President of Media Research. An established industry executive in the forefront of cutting-edge ROI measurement and multi-platform...

2014-03-12 12:23:37

MONTREAL, March 12, 2014 /PRNewswire/ - Apollo Music Store (apollomusicstore.com) announces it will hold the title sponsorship at the 2014 Chicago American Advertising Awards. Taking place Thursday, March 13 at the Museum of Broadcast Communications, the Chicago American Advertising Awards Reception will "Honor the Craft" of the locally brewed Chi-Town advertising creative winners! Formally known as the «ADDY Awards», the program has evolved this year into the Chicago American...

2014-03-12 08:27:42

- Major brands show increased audience reach, product awareness, offline sales, and market share when using unified metrics for both TV and online video advertising NEW YORK, March 12, 2014 /PRNewswire/ -- Videology-- one of the world's largest video advertising platforms-- today released a new "Cross Channel Planning" research report (Download here: http://bit.ly/1iteUed) based on its holistic approach in helping advertisers develop media strategies across television and digital video. The...

2014-03-05 08:25:48

Socratic Technologies' two-phase Super Bowl ad testing analyzed the performance of 53 individual commercials--with some surprises among the results SAN FRANCISCO, March 5, 2014 /PRNewswire/ -- Socratic Technologies announced today the results of its comprehensive testing of 53 individual Super Bowl commercials. This two-phase testing measures immediate impact of the commercials' engagement, appeal and persuasiveness, and also tracks the residual effects of advertisements approximately 10 days...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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