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Latest Television advertisement Stories

2014-05-07 12:27:54

Addition of Industry Veterans Michael Labriola, Michael Bell to Bolster Political Advertising Business Ahead of 2014 Midterms LEXINGTON, Ky., May 7, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the appointments of two key additions to the company's political advertising operation as the 2014 midterm election approaches. Michael Labriola will...

2014-05-07 08:28:49

HOBE SOUND, Fla., May 7, 2014 /PRNewswire/ -- Millions of Americans watch nightly news programs during the week and most of them watch the half-hour news broadcasts of the "Big Three" networks - - ABC, CBS, and NBC. The numbers bounce around a little but each of the Big Three network news programs average about 9 million viewers every evening. During the last week of March, as well as the last week of April 2014, Americans for Responsible Advertising Inc. (AFRA) recorded the Big Three...

2014-05-05 08:25:18

HOBE SOUND, Fla., May 5, 2014 /PRNewswire/ -- The Masters Golf Tournament is held every April at the Augusta National Golf Club in Augusta, Georgia. It is one of the Nation's most popular sports events. This year's tournament was held on April 10-13. Americans For Responsible Advertising (AFRA) recorded the CBS television broadcast of the last day of the tournament and analyzed the advertising from the time the broadcast came on the air (2:00pm, EST) until the last putt was sunk...

2014-04-30 08:29:54

Study Comes on the Heels of Launch of Viamedia Local Consumer-Targeting Platform NEW YORK, April 30, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the results of its 2014 Cable Advertising Study that discovered new local marketing solutions is the #1 television advertising strategy that business owners agree would help their company meet its business goals...

2014-04-30 08:29:51

Advertisers in Viamedia advertising markets will be able to use placemedia Local Engage to plan, place, distribute copy and generate reporting NEW YORK, April 30, 2014 /PRNewswire/ -- placemedia, the fully-automated national programmatic TV advertising exchange, today announced a new solution for local spot advertisers. The new platform, called Local Engage, is an easy-to-use online platform that lets local advertisers use third party data sets to plan, buy, traffic, track and...

2014-04-21 08:24:13

Campaign aims to show Canadians that banking can be simple TORONTO, April 21, 2014 /PRNewswire/ - Today, Tangerine (formerly ING DIRECT) is launching a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast. Rooted in the company's focus on improving Canadians' banking experiences, the bold campaign features a fresh face that personifies the brand's commitment to simple and progressive everyday banking. "You only get one chance to make a...

2014-04-18 08:21:23

HOPE SOUND, Fla., April 18, 2014 /PRNewswire/ -- The Masters Golf Tournament is held every April at the Augusta National Golf Club in Augusta, Georgia. It is one of the Nation's most popular sports events. This year's tournament was held on April 10-13. Americans For Responsible Advertising (AFRA) recorded the CBS television broadcast of the last day of the tournament and analyzed the advertising from the time the broadcast came on the air (2:00pm, EDT) until the last putt was sunk...

2014-04-17 12:26:15

CHICAGO, April 17, 2014 /PRNewswire/ - Apollo Music Store (AMS) (apollomusicstore.com) launched its groundbreaking music platform where advertising professionals can save money and easily license pre-cleared tracks with a click of a button. AMS lets ad agencies creatives and producers, source music for their commercials. High quality music is curated for their needs on top of being 100% ready to be used. The ever-increasing media mix creates enormous pressure on ad agencies budgets....

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...

2014-04-16 08:26:32

--Becomes First Locally Owned Agency in Miami to Acquire Rentrak Service-- PORTLAND, Ore., April 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla. WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of...


Word of the Day
maffling
  • To stammer.
  • Present participle of maffle, to stammer.
  • A simpleton.
The word 'maffle' may come from a Dutch word meaning 'to move the jaws' or a French word meaning 'having large cheeks'.