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2014-01-31 20:20:49

Half of Americans (49%) are happy to see a cold weather Super Bowl NEW YORK, Jan. 31, 2014 /PRNewswire-iReach/ -- A recent YouGov Survey found that Americans seem reconciled to a cold weather Super Bowl. Although 49% think it doesn't matter that the game is being played outside in cold weather, many Americans do believe that the NFL should agree a minimum temperature. 45% think the game should have an agreed temperature below which it would be automatically abandoned. (Photo:...

2014-01-30 16:25:06

Socratic's two-phase approach using The Bruzzone Model(TM) delivers the industry's most valid, sensitive commercial diagnostics SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- Marketing research leader Socratic Technologies, Inc. launches the 21st consecutive year tracking effectiveness of Super Bowl ads using the renowned Bruzzone Model(TM) to measure not just whether an ad is appealing, but why. The thorough two-phase approach distinguishes itself as the industry's most complete...

2014-01-30 04:21:23

RadioSpot(TM) now automating 4 billion radio ads on more than 350 broadcast radio stations in 128 cities SAN MATEO, Calif., Jan. 30, 2014 /PRNewswire/ -- Jelli (http://www.jelli.com) today formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot(TM) that streamlines the buying and running of radio ads. (Photo: http://photos.prnewswire.com/prnh/20140130/SF55243) Broadcast advertising is now a $16 billion market in the United...

2014-01-29 23:20:35

Airing nationally on January 29th, “Big Game, Big Ads” will take viewers behind-the-scenes of eagerly-awaited ads by Budweiser, Coca-Cola, and Go Daddy. New York, NY (PRWEB) January 29, 2014 Advertising Age and OK! TV have joined forces to premiere an original TV special that will give football fans and ad buffs an exclusive look at the making of this year’s most-anticipated Super Bowl commercials. Airing nationally on January 29th as a special edition of OK! TV, “Big Game, Big...

2014-01-24 16:21:36

Over half of U.S. adult viewers(1) plan to watch the Super Bowl as much or more for the ads as for the game, with 67 percent of women tuning in as much or more for the ads GRAND RAPIDS, Mich., Jan. 24, 2014 /PRNewswire/ -- Super Bowl ads will rival the big game on February 2, with 55 percent of U.S. adults who plan to watch Super Bowl XLVIII tuning in as much or more for the commercials as for the game, according to the latest Gravity Six Alliance poll conducted online by Harris...

2014-01-15 12:23:47

Leading Japanese TV Broadcaster Embraces Vobile mSync Technology to Supercharge TV Programs with Gamification SANTA CLARA, Calif., Jan. 15, 2014 /PRNewswire/ -- Vobile, the worldwide leading provider of video and audio content identification, analytics and management services, announced today that TV Asahi, a leading Japanese TV broadcaster, is expanding its technology partnership with Vobile to enable its upcoming TV programs with interactivity and gamification. Vobile mSync is the...

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2014-01-15 08:25:07

64% of advertisers agree that advertising effectiveness will improve with changes in video advertising over the next three years NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced the findings of an independent, commissioned study conducted by Forrester Consulting on behalf of Videology entitled, "Optimism Despite Unresolved Issues About Video Advertising." The survey results, which will be highlighted in a webinar today...

2014-01-08 08:24:23

TRA co-founder and CEO to lead top outsourced local television, cross-platform and digital advertising sales company LEXINGTON, Ky., Jan. 8, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the appointment of Mark Lieberman as its new President & Chief Executive Officer and member of the Board of Directors. Lieberman, who will be based in...

2013-12-31 23:22:08

ResearchMoz include new market research report "Digital Advertising Market 2013-2018: Industry Size, Shares, Growth, Trends And Forecast 2018" to its huge collection of research reports. View Full Report at http://www.researchmoz.us/digital-advertising-market-opportunities-and-forecast-2013-2018-report.html. Albany, NY (PRWEB) December 31, 2013 Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.