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Latest Television advertisement Stories

2014-02-28 12:26:46

BrandAds to Release Study that Reveals the Effectiveness of Ads Airing During the TV Broadcast of the Oscars SAN FRANCISCO, Feb. 28, 2014 /PRNewswire/ -- What: On Tuesday, March 4(th) BrandAds will share results from its first annual Oscars Ad Effectiveness Study where the company will survey more than 10,000 participants to determine how effective Oscars ads actually are - and if they are worth upwards of the $1.8 million price tag for a thirty-second ad. (Logo:...

2014-02-18 08:25:21

--Ad Agency Replaces Sample Measurement Service in over 50 Markets With Rentrak-- PORTLAND, Ore., Feb. 18, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Wyse Advertising across 50+ markets. With this agreement, Wyse replaces sample-based measurement service with Rentrak's local television currency, enabling agency's buyers and planners to deliver more...

2014-02-05 23:31:41

In response to an article posted by the New York Post, fishbat, a leading Long Island advertising firm, breaks down the commercials of the Big Game. Bohemia, NY (PRWEB) February 05, 2014 fishbat, a leading Long Island advertising firm, reviews the top commercials of the Big Game and why Budweiser stole the show. According to a February 3rd New York Post article titled “The Best and Worst of the Super Bowl Ads,” lighthearted, family friendly ads were the most popular type of commercial...

2014-02-04 08:27:45

--Rentrak Produces Cross-Platform Viewing Results-- PORTLAND, Ore., Feb. 4, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has produced analysis of Super Bowl XLVIII, which includes advertising exposure levels and social media commentary. (Photo: http://photos.prnewswire.com/prnh/20140204/SF58365-INFO) According to Rentrak's Ad Retention Index, which looks at the second-by-second viewing average for commercials compared to...

2014-02-03 16:23:12

"As old-school advertising models continue to lose their foothold, companies wanting to invest in marketing need a strategy that makes sense in the new real-time world of digital advertising," said Will Lackey ST. LOUIS, Feb. 3, 2014 /PRNewswire/ -- The founding partners of LumiVid have announced a merger of their creative production company with a media planning and buying group to form VOG Advertising. "The new company brings strategic marketing, creative design, plus video and...

2014-01-31 20:20:55

Touchstorm Releases Daily Leaderboard of Game Day Ads to Track the Effects on Brand Equity NEW YORK, Jan. 31, 2014 /PRNewswire/ -- As the world's greatest advertising event peaks Sunday night, YouTube is the real scorecard for those ads both before and after the game. But YouTube views alone do not define ad success. The true measure of video sensation comes in the brand's ability to amortize the cost of that ad over weeks of hype, and use it to move from mere awareness to trust. To...

2014-01-31 20:20:49

Half of Americans (49%) are happy to see a cold weather Super Bowl NEW YORK, Jan. 31, 2014 /PRNewswire-iReach/ -- A recent YouGov Survey found that Americans seem reconciled to a cold weather Super Bowl. Although 49% think it doesn't matter that the game is being played outside in cold weather, many Americans do believe that the NFL should agree a minimum temperature. 45% think the game should have an agreed temperature below which it would be automatically abandoned. (Photo:...

2014-01-30 16:25:06

Socratic's two-phase approach using The Bruzzone Model(TM) delivers the industry's most valid, sensitive commercial diagnostics SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- Marketing research leader Socratic Technologies, Inc. launches the 21st consecutive year tracking effectiveness of Super Bowl ads using the renowned Bruzzone Model(TM) to measure not just whether an ad is appealing, but why. The thorough two-phase approach distinguishes itself as the industry's most complete...

2014-01-30 04:21:23

RadioSpot(TM) now automating 4 billion radio ads on more than 350 broadcast radio stations in 128 cities SAN MATEO, Calif., Jan. 30, 2014 /PRNewswire/ -- Jelli (http://www.jelli.com) today formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot(TM) that streamlines the buying and running of radio ads. (Photo: http://photos.prnewswire.com/prnh/20140130/SF55243) Broadcast advertising is now a $16 billion market in the United...

2014-01-29 23:20:35

Airing nationally on January 29th, “Big Game, Big Ads” will take viewers behind-the-scenes of eagerly-awaited ads by Budweiser, Coca-Cola, and Go Daddy. New York, NY (PRWEB) January 29, 2014 Advertising Age and OK! TV have joined forces to premiere an original TV special that will give football fans and ad buffs an exclusive look at the making of this year’s most-anticipated Super Bowl commercials. Airing nationally on January 29th as a special edition of OK! TV, “Big Game, Big...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.