Latest Television advertisement Stories
NEW YORK, Sept. 4, 2012 /PRNewswire/ -- BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced that it has been selected to speak on second-screen advertising opportunities for multiplatform video distributors (MPVDs) at IBC 2012 in Amsterdam. David Stengle, senior vice president, business development, will present a technical paper entitled "Tying TV Advertising to Action: Leveraging the Second Screen to Raise the...
SAN MATEO, Calif., Aug. 29, 2012 /PRNewswire/ -- Adap.tv, today announced it has been named the fastest-growing video advertising company in Inc. magazine's 2012 "Inc. 500," a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies...
ATLANTA, Aug. 21, 2012 /PRNewswire/ --SpotGenie Partners, LLC (seespotgenie.com), the Atlanta-based digital advertising delivery network, has updated their proprietary quality control software, SpotCheck, which automatically checks a TV commercial to ensure it is compliant with the Federal Communications Commission's (FCC) Commercial Advertisement Loudness Mitigation (CALM) Act. The Commission-adopted "loudness law," which requires commercials to have the same average volume as the...
SAN MATEO, Calif., Aug. 16, 2012 /PRNewswire/ -- Adap.tv today announced Adap.tv Audience Unifier, a unified measurement and management system for media buying that allows advertisers to create more targeted, better optimized digital video ad campaigns by aligning those campaigns with the TV viewing behaviors of their target audiences. With Audience Unifier, media buyers gain immediate and direct access to powerful new audience data from Nielsen's cross-platform offering -...
NEW YORK, Aug. 9, 2012 /PRNewswire/ -- Videology--a digital video advertising platform and solutions provider--announced today the launch of a new TV Amplifier(SM) tool that will allow media planners to supplement an advertiser's television strategy with targeted digital video campaigns using a common set metrics. This announcement follows Nielsen's recent release of their online audience segments/TV viewing data, and allows advertisers to seamlessly access and utilize this data...
Michael Harper for redOrbit.com – Your Universe Online As the world gathers together to worship at the altar of international sport, those in the geek crowd have other things to get worked up about. Apple has released three new commercials highlighting their Apple Store Geniuses in which a plucky, young employee is more than willing to help a man create an iMovie on a plane, another man get to the hospital for the birth of his child and inform yet another gentleman that he did not, in...
NEW YORK, July 27, 2012 /PRNewswire/ -- Long known for its mouth-watering fish, the famed Boston eatery Legal Sea Foods has also succeeded recently in getting tongues wagging with its humorous - some say over-the-top - ad campaigns. And its latest effort is sure to get consumers talking as it features everything from paid obituaries to interactive gumball machines. The new campaign, created by Legal's long-time advertising agency, DeVito/Verdi, kicks off later this week and runs...
ATLANTA, July 25, 2012 /PRNewswire/ -- SpotGenie, Inc. (seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries has named Robert Porter Vice President of Sales, Western Region, it was announced by SpotGenie President/CEO Wayne Dykes. (Photo: http://photos.prnewswire.com/prnh/20120725/CL46170) (Logo: http://photos.prnewswire.com/prnh/20120426/CL94740LOGO) In his new post, Rob Porter, an industry veteran with...
Smart TV Says: Smart TV and multi-screen advertising whitepaper reveals possibilities of increased viewer engagement with advertisers London (PRWEB) July 04, 2012 The potential of Smart TVs is getting increased attention from the America’s biggest advertisers and broadcasters as a result of the rising number of connected devices being distributed across America. Last year alone $29 billion was spent on TV advertising. On online video advertising a further $3.1 billion was spent....
CEDAR KNOLLS, N.J., June 28, 2012 /PRNewswire/ -- Pazoo, Inc., (OTCBB Symbol: PZOO) is pleased to announce that a comprehensive television and on-line corporate branding campaign is set to begin middle-to-end of August 2012. Air time has already been purchased in local markets around the United States to place approximately 70,000 one minute TV commercials in strategic markets around the country. There has been preliminary strategic /creative development for the production of two...
