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2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2014-01-15 08:25:07

64% of advertisers agree that advertising effectiveness will improve with changes in video advertising over the next three years NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced the findings of an independent, commissioned study conducted by Forrester Consulting on behalf of Videology entitled, "Optimism Despite Unresolved Issues About Video Advertising." The survey results, which will be highlighted in a webinar today...

2014-01-08 08:24:23

TRA co-founder and CEO to lead top outsourced local television, cross-platform and digital advertising sales company LEXINGTON, Ky., Jan. 8, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the appointment of Mark Lieberman as its new President & Chief Executive Officer and member of the Board of Directors. Lieberman, who will be based in...

2013-12-31 23:22:08

ResearchMoz include new market research report "Digital Advertising Market 2013-2018: Industry Size, Shares, Growth, Trends And Forecast 2018" to its huge collection of research reports. View Full Report at http://www.researchmoz.us/digital-advertising-market-opportunities-and-forecast-2013-2018-report.html. Albany, NY (PRWEB) December 31, 2013 Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of...

2013-12-10 23:32:50

First “Check Before You Burn” Spot Airing in Effort to Curb Wood Burning Los Angeles, CA (PRWEB) December 10, 2013 Sensis, a cross-cultural advertising agency with digital at its core, created an advertising campaign to help raise awareness about the effect wood burning has on Southern California air quality while introducing a new type of alert on days when wood smoke can create health and pollution risks. The campaign for the South Coast Air Quality Management District (SCAQMD)...


Word of the Day
reremouse
  • A bat.
The word 'reremouse' comes from Middle English reremous, from Old English hrēremūs, hrērmūs ("bat"), equivalent to rear (“to move, shake, stir”) +‎ mouse.
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