Latest Television advertisement Stories
- Major brands show increased audience reach, product awareness, offline sales, and market share when using unified metrics for both TV and online video advertising NEW YORK, March 12, 2014
Socratic Technologies' two-phase Super Bowl ad testing analyzed the performance of 53 individual commercials--with some surprises among the results SAN FRANCISCO, March 5, 2014 /PRNewswire/
- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of
BrandAds to Release Study that Reveals the Effectiveness of Ads Airing During the TV Broadcast of the Oscars SAN FRANCISCO, Feb.
--Ad Agency Replaces Sample Measurement Service in over 50 Markets With Rentrak-- PORTLAND, Ore., Feb.
In response to an article posted by the New York Post, fishbat, a leading Long Island advertising firm, breaks down the commercials of the Big Game. Bohemia,
--Rentrak Produces Cross-Platform Viewing Results-- PORTLAND, Ore., Feb.
"As old-school advertising models continue to lose their foothold, companies wanting to invest in marketing need a strategy that makes sense in the new real-time world of digital advertising," said
Touchstorm Releases Daily Leaderboard of Game Day Ads to Track the Effects on Brand Equity NEW YORK, Jan.
Half of Americans (49%) are happy to see a cold weather Super Bowl NEW YORK, Jan.